MP Launches #IntezaarKhatamHua with Influencers to Promote Monsoon Destinations & Caravan Tourism

Industry Watch | August 18, 2020 | News

Madhya Pradesh Tourism

Madhya Pradesh Tourism has launched an influencer-led campaign themed #IntezaarKhatamHua to build confidence among travellers, while promoting the state's major monsoon attractions and caravan tourism.

Two five to six-day caravan road trips have been planned, one each from Bhopal and Indore. A travel influencer will be part of each trip, visiting several destinations of Madhya Pradesh enroute to promote the destinations during the monsoon. Starting from Bhopal, the caravan will cover Amargarh falls, Bhimbetka, Tawa, Madai, Pchmarhi, Tamia, Patalkot and Pench. From Indore, the destinations covered will be Patalpani, Choral Dam, Jam Gate, Vanchu Point, Janapav, Mandu, Maheshwar, Omkareshwar and Sailani.

The influencers will travel to these destinations in a caravan of Madhya Pradesh Tourism, demonstrating a comfortable journey while enjoying the landscapes.

The trip will be documented as a travelogue by the influencers. A film compiled featuring both influencers will be released on the tourism board’s social media channels.

Throughout their trip across the state, the influencers will carry placards with #IntezaarKhatamHua written on it and click pictures along with it as part of the campaign.

After the release of the blog, the influencers will create a “My Top 5 moments from the Heart of Incredible India” - a five-minute video where they will recount their top five moments of the trip, using pictures and video bytes accompanied by their narration.

The launch of the campaign was announced through an official statement issued 14th August 2020.

MP Tourism has launched an influencer-led campaign themed #IntezaarKhatamHua to build confidence among travelers while promoting the state's major monsoon attractions and caravan tourism.

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