Digital Edition of India Sponsorship Summit Attracts Over 1,000 Professionals

Business Events | August 10, 2020 | News

Believe Entertainment India Sponsorship Summit

Believe Entertainment, the brand strategy and experience development agency (part of Paris-headquartered Believe Music Group), went virtual with its third edition of India Sponsorship Summit on 29th July 2020.

This summit featured marketing professionals sharing perspectives on the future of sponsorships in India.

The free-to-view summit was live from 3 to 9.30 pm on Zoom via ticketing platform Insider.in. The event comprised five-panel discussions with professionals from over 30 brands. The panelists from FMCG, Automobile, Alcohol, BFSI, Consumer Electronics, Technology and Fashion & Accessories discussed sponsorship trends in their respective sectors.

This year, the summit also introduced a new segment titled ‘Brand Insights’, where brand marketers in India spoke from their sponsorship experiences. The summit reached an audience of over 1,000 professionals from digital, advertising and experiential agencies besides marketing professionals, informed organisers.

Speakers included Udit Mediratta, Director of Marketing, AB Inbev India; Subhayu Mishra, MD & Head of Corporate Affairs, Standard Chartered Bank & GBS, India; Nidhi Hola, Director of Integrated Marketing, Microsoft India; Jaikishin Chhaproo, Head of Media & PR, ITC; Aditi Puri, Head of Marketing, CMB & GBM, HSBC India; Rajiv Dubey, Head of Media, Dabur India Limited; Karan Kumar, Senior Vice President & Chief Marketing Officer, DLF; Krishna Gopal - Global Head - Enterprise Business Solutions, Tech Mahindra; Namrata Thakker, PR & Communications Lead, Bestseller India; Rahul Dutta, Head of Marketing, HP India; Rahul Pansare, Head Marketing Communications & PR, FCA India; and Shoma Narayanan, Head of Group Strategic Marketing & Communications, DBS Bank India.

Subramanian Iyer, Chief Executive Officer, Believe Entertainment, said, “The summit brought together some of the finest names in the industry sharing their views on the future of sponsorships in India during and post-Covid. We had over 1,000 professionals join the summit to hear what our esteemed panelists and speakers had to say about sponsorship trends in their respective sectors. We are truly happy with the amazing response we’ve received from the industry and we’re glad that we could put together this knowledge sharing platform event at such an important time.”

Believe Entertainment, the brand strategy and experience development agency went virtual with its third edition of India Sponsorship Summit on 29th July 2020.

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