#FoF Spotlight:“Curating fitness festival for living room viewer can be tricky”-Fitness Art Festival

Entertainment | August 10, 2020 | News

Festival of Festivals Event Capital BookMyShow

Event Capital and BookMyShow have announced the launch of ‘Festival of Festivals’ (FoF). The curated collection of India’s event IPs (intellectual properties) across genres such as music, food, literature, languages, fashion and more, has been conceived to boost India’s live entertainment sector that has been heavily impacted through the Covid19 crisis. 

A first-of-its-kind initiative, the three-day virtual gala starts 14th August 2020. It is slated to feature 15 festivals, adding up to over 23 hours of content. The ticketed event will donate 10 percent of proceeds to NGO Anahad, to support artistes involved in live entertainment impacted by the pandemic. This will be routed through BookMyShow’s charity initiative BookASmile.

EVENTFAQS Media reached out to participating festivals to know what one can expect to see at the inaugural FoF and what participants expect from the new property. Here below is an interaction with The Fitness Arts Festival's Co-Founders, Ayudh Roy and Tanvi Gupta.

How does a move from on-ground to virtual format impact an established event IP like yours?

Pinwheelers has been specialising in creating IPs that engage and build communities. We believe in exploring the fine balance of human evolution with nature and entertainment. So, the change in the format hasn’t really helped much. In fact, we are trying to mould ourselves to the circumstances and simultaneously planning and building projects for a bright normal future as we knew the world to be. 

What is your expectation from being part of the Festival of Festivals?

We are curating and investing in our 1-year-old IP ‘The Fitness Arts Festival’ (TFAF) for FoF with the intention that the organising partners would help us get a good number of relevant eyeballs and potential followers and presence in the world of wellness. Basically, hoping to build a beautiful larger community. Thanks to Festival of Festivals, we are able to present a relatively much smaller but significant second edition of TFAF 2020. We hope the IP - Festival of Festivals - gets enough traction and TFAF gets the promotion it deserves. 

What is the content module you are coming up with for FoF? How similar or different will this be from your original festival?

Wellness and fitness is a lifestyle and people coming together for such an event creates a lot of positive energy. Therefore, on-ground community building is essential. However, curating a fitness festival for living room viewers can be tricky. What makes it similar to the original festival would be to create as much curiosity as possible, make the content as interactive as possible and customise it to a format that can be best received by viewers in their living room unsupervised. Every participant should be able to learn, take home something new after the 90 mins. 

One reason for people to watch it, over the plethora of content on the web.

Ninety minutes is a lot of screen time for any content. We intend to create wholesome programming that discusses wellness for body and mind through not just generic fitness routines but nutrition, music, art, games and even spirituality. Presenting content that is unusual, clutter-breaking yet simple to understand and apply in daily life is going to be our key.

Here below is an interaction with The Fitness Arts Festival's Co-Founders, Ayudh Roy and Tanvi Gupta.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All