#FoF Spotlight: “We hope to reach out to a much larger audience” – Pet Fed
by EVENTFAQS Bureau Entertainment | August 5, 2020 | News
Event Capital BookMyShow Festival of Festivals Pet Fed EVENTFAQS Media
Event Capital and BookMyShow have announced the launch of ‘Festival of Festivals’ (FoF). The curated collection of India’s event IPs (intellectual properties) across genres such as music, food, literature, languages, fashion, and more, has been conceived to boost India’s live entertainment sector that has been heavily impacted through the Covid19 crisis.
A first-of-its-kind initiative, the three-day virtual gala starts 14th August 2020. It is slated to feature 15 festivals, adding up to over 23 hours of content. The ticketed event will donate 10 percent of proceeds to NGO Anahad, to support artistes involved in live entertainment impacted by the pandemic. This will be routed through BookMyShow’s charity initiative BookASmile.
EVENTFAQS Media reached out to participating festivals to know what one can expect to see at the inaugural FoF and what participants expect from the new property. Here below is an interaction with a participating festival, Akshay Gupta, Founder, and Managing Director, Pet Fed.
How does a move from on-ground to virtual format impact an established event IP like yours?
Since the coronavirus pandemic started in India our business as events have been practically non-existent. Any event IP thrives on live experiences and going out and meeting like-minded people, which obviously because of the coronavirus has completely halted. But currently, it's important for people to stay safe, so we're doing everything we can, digitally. We're trying to create the same experience for people on virtual platforms where they get to meet like-minded people, interact with them, and meet pets from across the country.
What is your expectation from being part of the Festival of Festivals?
Through this partnership, we hope that we're able to reach out to a much larger set of audiences and for people to experience the virtual side of events.
What is the content module you are coming up with for FoF? How similar or different will this be from your original festival?
For this event, we are digitizing one of our most interesting activities which we used to do at Pet Fed, the Pet Fashion Show. After all, who doesn't like dogs walking the ramp with their style and cuteness? The fashion show will be hosted in exactly the same manner as we used to do at the on-ground event, only the participants will be walking the ramp from their homes.
One reason for people to watch it, over the plethora of content on the web.
These 20 dogs are walking the ramp to put a smile on our faces in these difficult times. This show is live, pets have participated from across the country, so just sit back at your home and let us bring the show to your door.
(EVENTFAQS Media is a partner to the Festival of Festivals.)
EVENTFAQS Media reached out to participating festivals to know what one can expect to see at the inaugural FoF and what participants expect from the new property.