Facebook Launches ‘More Together’ Campaign by Taproot Dentsu
by EVENTFAQS Bureau Marketing | August 5, 2020 | News
Taproot Dentsu Dentsu Aegis Network (DAN) India
Facebook has launched its ‘More Together’ consumer marketing campaign in India to showcase how people across the country can do more together by harnessing the power of their connections on the platform – even more so in the current situation. The core campaign has been conceptualized and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India.
As part of the campaign, Facebook said it will leverage the power of its platform extensively to bring stories to life. It has partnered with Dentsu WebChutney to craft the strategy and communication across digital and social media. This latest campaign is inspired by real stories and celebrates the people who came together in these trying times to help and support one another.
The ‘More Together’ campaign showcases stories that celebrate and highlight the power of connections. The campaign includes four 30-second films featuring young parents, grandparents, two roommates and a doctor, and depicts how they found support through their connections to help each other during these extraordinary times.
Avinash Pant, Director-Marketing, Facebook India, said, “At the core of this campaign is our brand belief that people can do more together than alone. Over the last several months, all of us have seen and heard many stories of people across India that have been the embodiment of this idea. People who were once strangers, connected with one another through Facebook, and together addressed many challenges that have surfaced in recent times. Through this campaign, we are shining a spotlight on the real stories that have inspired us, and hope more and more of our consumers will recognize that people are indeed each other’s best resources. Sometimes all you need to do is reach out to the world.”
On the inspiration behind the campaign Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, explained, “When it came to looking out for each other in the months gone by, we found that Facebook was a vehicle. People were the fuel. This is the simple truth the campaign tries to capture. When times are tough, we truly can do more together than we can alone.”
The core campaign has been conceptualized and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India.