Procam’s ‘Sunfeast India Run As One’ From ID74 Focused on Community, Health and Livelihoods

Industry Watch | August 4, 2020 | News

Procam International

Marathon major Procam International has announced the launch of an annual property ‘Sunfeast India Run As One’, a digitally supported participatory event commencing 15th August 2020, India’s 74th Independence Day.

Registration for the 30-day ‘Run’ began on 1st August. The event in partnership with charity gateway GiveIndia and the Government of India’s Fit India Movement will see 25 percent of the registration fee of each participant donated towards restoration of livelihoods of those affected by the Covid-19 pandemic in India.

Organisers have also created avenues for individuals and corporates to donate and raise funds for the cause, besides the share of registration fee.

Anyone from India or abroad born on or before 14th August 2010 can register under three buckets: Change Maker (Rs.99), Change Leader (Rs.499) or Change Champion (Rs.999).

Participants can log in their activity (run, walk, jog or wheelchair) with or without a fitness app from wherever they are, between 15th August and 13th September 2020. Organisers have a stated aim of cumulatively covering through participants 74 times the distance between Kashmir to Kanyakumari, which they say is 211,344 kms.

An official document on the philanthropy model says, “Designed on the three pillars – Community, Mental and Physical Health, and Social Impact – India Run As One (IRAO) is dedicated to helping members of vulnerable communities who are economically challenged as a result of Covid-19. Enabled by IRAO’s Social Impact Partner, GiveIndia, funds raised will ensure livelihood regeneration, operating capital to start a new business, expenses to take care of existing business, upskilling, helping farmers with equipment and raw materials, basic infrastructure development work, mask making, skill training – with the end objective of being catalysts to help the communities become self-reliant.”

According to the official event website, the beneficiaries from Sunfeast India Run As One include marginalised communities, micro-entrepreneurs, farmers migrant workers, LGBTQIA+ communities, differently-abled, tribal communities and sportspersons. It adds, “Rs.7,000 for a month can help a family sustain and restore their way of life, through – skill training, operation support, guidance and livelihood creation.”

Marathon major Procam International has announced the launch of an annual property ‘Sunfeast India Run As One’, a digitally supported participatory event commencing 15th August 2020.

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