Nivea Men Demos One-Minute Wash Against Acne with 119 Men, Sets Guinness Record
by EVENTFAQS Bureau Industry Watch | July 28, 2020 | News
Nivea India hosted an online activity for its newly launched Nivea Men Acne Face Wash, which promises them that they are just a minute away from pimple-free skin. It invited men from across the country to wash their faces simultaneously online for a minute on 23rd July 2020, in a live-streamed event showcased to select media and a representative of the Guinness World Records.
The brand succeeded in its world record attempt for ‘Most People Washing Their Face Online Simultaneously’, with 119 men being part of it. The activity and record is also earning the brand visibility in the media.
In a statement announcing the record, Sachin Killawala, Marketing Director, Nivea India, said, "We are excited to receive this certification from Guinness World Records. This global recognition strengthens our commitment to Nivea Men’s mission of making men’s skincare easier and quicker. This accomplishment, especially in such unprecedented times, showcases that nothing can stop us from trying to make our customers happy with the best of skincare products."
Swapnil Dangarikar, Official Adjudicator, Guinness World Records, added, "We would like to congratulate Nivea India and all the participants on this new world record achievement. We are also happy that this was Nivea India's very first world record and hope it sets a precedent for more in the future.”
Nivea India invited men to wash their faces simultaneously online for a minute on 23rd July 2020, in a live-streamed event showcased to select media and a representative of the Guinness World Records.