IPRS Announces Music Licensing Deal with Facebook
by EVENTFAQS Bureau Marketing | July 22, 2020 | News
The Indian Performing Rights Society Limited (IPRS) announced on 20th July 2020 that it had signed an agreement with Facebook to license its music repertoire for video and other social experiences across Facebook and Instagram.
The deal will cover licensing and royalties whenever music representing the IPRS is used on the two platforms.
“Music plays an important role in India for sparking people’s creative expression. With this agreement, people will be able to access a wide variety of music and discover new scores from hundreds of authors and owners, across various genres in many Indian languages,” said Manish Chopra, Director, and Head of Partnerships, Facebook India.
Rakesh Nigam CEO, IPRS, said, “We are happy that Facebook and IPRS have concluded this deal. We are sure that this partnership will be very beneficial for all members of IPRS and Facebook. We are happy that more and more companies are respecting copyright and coming forth to seek proper licenses from IPRS.”
Users will now be able to choose music from the IPRS bank of thousands of songs, to add to their own videos they share on Facebook and Instagram. IPRS counts 5,000 of India’s authors, composers, and music publishers as its members.
Facebook had also inked a similar global deal with Indian music label Saregama in June this year.
The social network revealed that it had 2.6 billion monthly active users globally as of March 31st, 2020, an increase of 10 percent over the previous year. India is its largest market. According to social media marketer NapoleonCat, India had 346 million Facebook users in June 2020.
According to a report on TechCrunch.com, Instagram had 165 million monthly active users in India in June 2020, up from 110 million a year before.
On 29th June, the Indian government banned China-headquartered user-generated short video platform TikTok in the country along with several others. According to multiple news reports, the platform had around 1.2 million active content creators and over 200 million users in India. On 8th July, Instagram rolled out Reels in India, making it the fourth country to introduce what is billed as a TikTok alternative.
IPRS announced on 20th July 2020 that it had signed an agreement with Facebook to license its music repertoire for video and other social experiences across Facebook and Instagram.