Vectus Appoints Saif, Kareena as Brand Ambassadors

by  EVENTFAQS Bureau Marketing | July 13, 2020 | News

Vectus Group Saif Ali Khan Kareena Kapoor

Water storage and piping solutions manufacturer Vectus Industries Limited (Vectus Group) has announced the appointment of Bollywood couple Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.

Saif is being managed by Exceed Entertainment and Kareena is handled by Versis Entertainment.

The company has launched a marketing campaign 'Vectus - India ki waterline' with the celebrity couple across print, electronic and digital media. 

Ashish Baheti and Atul Ladha, Managing Directors, Vectus Group, said, “We are delighted to have the most popular Bollywood star couple Saif and Kareena onboard as our brand ambassadors. It’s the first time Vectus has been associated with any celebrity couple for brand promotion and it’s rare to see a perfect match between the brand and the brand ambassadors, who share the same attributes of class and sophistication. Obviously, it’s a winning association that will take brand Vectus to a higher level of popularity and growth.”

They noted that the association and ad campaign have received a good response from channel partners and customers.

The star couple referred to as Saifeena has been managed by multiple agencies in the past, including Matrix and Kwan Entertainment.