Tide India Ropes in Ayushmann Khurrana as its Brand Ambassador; Launches New Campaign

by  EVENTFAQS Bureau Marketing | June 23, 2020 | Press Release

Tide India Ayushmann Khurrana

Tide, one of the leading fabric care brands in India from P&G, has appointed Bollywood actor Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for the washing machine.

Launched in India in 2000, Tide provides ‘Outstanding Cleaning’ and has set a high standard for laundry care. Tide has always stood for surprising whiteness while adding a bit of humor to the laundry chores with witty advertising, becoming a brand that is quintessentially Indian! Ayushmann Khurrana, who has won millions of hearts with his choice of ‘extremely relatable’ movies, was hence the perfect choice for this partnership.

The association will begin with a new line of Tide advertisement featuring Ayushmann Khurrana playing different members of a family in a fun, unique manner.  The actor has portrayed all these characters with the utmost charm.  

Excited about this partnership with Tide, Ayushmann Khurrana said, “Tide is an iconic power brand whose values resonated with me. We both believe in spreading smiles and brightening up everyday life. I have loved watching the witty Tide ads all these years. For my first advertisement with the brand, we came together and tried to push the envelope, attempting something unique and engaging. You can see me play the roles of multiple family members in a warm, fun narrative. And this is just the start! It is my pleasure to join hands with a fun brand like Tide, and together we endeavor to keep winning smiles and hearts with all that we do together!” 

Ayushmann Khurrana will be seen in a series of advertisements across television, digital and other mediums.