Brand Dubai, Done Events, AO Drones & Government Entities Partners to Appreciate the COVID-19 Heroes

Industry Watch | June 16, 2020 | Press Release

Done Events Brand Dubai AO Drones

Brand Dubai, in partnership with Done Events of Arab Media Group, AO Drones, and several government entities including Dubai Police, Dubai Civil Defense, Dubai Ambulance, Roads, and Transport Authority, Dubai Municipality, Dubai Civil Aviation Authority, Dubai Film, and TV Commission and partners from the entertainment and hospitality industry created unique displays of messages thanking the frontline workers waging a relentless fight against COVID-19. The message was developed into a video to reinforce awareness of shared responsibility in the community. 

Crown Prince of Dubai and Chairman of The Executive Council of Dubai, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum posted this video on his Instagram account expressing appreciation for the exceptional efforts of COVID-19 frontline workers.

The video began with Vice President and Prime Minister of the UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum’s inspiring quote “There is no ‘impossible’ where there is faith and determination” depicted against a sweeping panoramic view of Dubai. ‘Stronger Together’, the words of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, is one of the other messages highlighted in the video. 

Using a mix of motivational and awareness messages, the video reminded people, the role of collective efforts and compliance with precautionary measures in overcoming the pandemic. More than 120 drones and 100 vehicles were used to create the displays shown in the video. Drone lights sketch a portrait of Sheikh Mohammed bin Rashid, in addition to images of His Highness’s hand salute, symbolizing victory, triumph and love; and the earth, signifying the global fight against COVID-19. Scenes of the drone show lighting up the skies above Dubai with messages honoring COVID-19 heroes are featured in the video.

The video also showed messages of appreciation and support beamed on Dubai’s major landmarks such as the Burj Khalifa, the Burj Al Arab, Dubai Frame, and Sheikh Zayed Road, among others. In a choreographed display, vehicles come together to form the messages ‘Thank You’, ‘To the UAE’, ‘To Our People’, and ‘To Our Heroes’ in both Arabic and English. The displays also highlighted the importance of preventive measures such as social distancing, wearing a face mask and washing hands regularly.

This video was developed by Brand Dubai, in partnership with Done Events of Arab Media Group, AO Drones, and government entities, which captured unique displays of messages thanking COVID-19 heroes.

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