Wizcraft International & Rotary Club Launches Chhoti Si Asha - a Fund-Raiser for Children in Need

Industry Watch | June 15, 2020 | Press Release

Wizcraft International Rotary Club

Highlighting Rotary’s service horizon that stretches from a newly born child to the elderly with special focus around the holistic development of children, ‘Chhoti Si Asha’ a fund-raiser for the future of disadvantaged children, has been launched as a joint initiative by Rotary India, Rotary Club Of Bombay and Wizcraft International.

The needs of children as the most disadvantaged have become urgent in the wake of the COVID-19 pandemic. Championing one of the key Rotary beliefs that children are our future and they deserve a better world than what we have, the “Chhoti Si Asha” fund-raiser is focused and committed to immediate relief projects as well as the creation of long-term projects in the area of nutrition, health, education and skill development. Rotary India and Rotary Club of Bombay have committed resources and effort across different platforms to deal with the effects of the COVID-19 pandemic with a major focus on children. Some of the major initiatives of Rotary include Teach, E-Learning, Asha Kiran for schooling the economically disadvantaged, Polio Eradication, and Pediatric Heart Surgeries.

Designed as a people’s initiative, Chhoti Si Asha- For Children in Need, the virtual fund-raiser event, would be a three-hour program, promoted on various media platforms and streamed LIVE on June 28th, 2020. The virtual fund-raiser event program would include messages, high-quality performances of some of the most talented Indian stars. Singing, dancing, comedy, and poetry, alongside heartfelt appeals by celebrities would be featured as part of the entertainment program. Most importantly, the program would also shine a light on the real-life heroes, highlighting their Real Stories celebrating their humanitarian work and their change-making efforts. Furthermore, supporting the people’s initiative would be key government dignitaries as well. Chhoti Si Asha will also showcase the work done by COVID warriors and health workers sharing how the country stepped up celebrating the spirit of solidarity and togetherness.

Through the efforts of the fund-raiser event, Chhoti Si Asha- For Children in Need, a minimum of Rs 200 crore would be committed towards the work being undertaken for COVID-19 relief.

Speaking on the initiative, Sabbas Joseph, Co-Founder & Director, Wizcraft International, said “We are humbled to partner with the Rotary team to create the Chhoti Si Asha fund-raiser for children in need. We are committed to employ our ideas, experience, and relationships towards leading the initiative for the benefit of children who represent our future and help avert the human tragedy that’s unfolding.”

Speaking on the initiative, Shekhar Mehta, Rotary International President Nominee said, “Rotary is celebrating 100 years in India. So our initiatives too have become big in Literacy, Water and Sanitation, Health, Environment, and Disaster management. Our COVID related work is at Rs.200 crore including Rs.105 crore to the PM CARES Fund. "Chhoti Si Asha" is our effort to help children with education, nutrition, and health. Under our Building the Nation initiative Rotary India has partnered with the Government of India to help provide online content for classes 1 to 12 for several crore children.

The primary mover of this initiative, Rotary Club of Bombay, is led by its President Preeti Mehta and Past President, Sandip Agarwalla.

Preeti Mehta, President, Rotary Club said, “I am extremely delighted that our 91-year-old Rotary Club of Bombay is playing a pivotal role in this fund-raiser. It has been our consistent view and approach to remove the tag of ‘underprivileged’ from all our poor young and that is our privilege. The crying need of the hour is to ensure that our children emerge, not only literate but truly educated and developed in a healthy and holistic way to lead a fulfilling life. We are reminded of our people’s President late A. P. J. Abdul Kalam’s book ‘Ignited Minds’.”

This is a people’s initiative and everyone would be able to support and donate through a donation link during the event and all funds will go directly to projects related to children and COVID-19 relief.

Rotary India and Rotary Club of Bombay are committed to work across different aspects to deal with the effects of the COVID-19 pandemic. 3 lakh Rotary families and their partner organizations are committing large resources towards the work that is underway:
Donations to PM Cares Fund
Rs.105 crores
Projects at the ground level across India valued at
Rs.100 crores*

Through the funds being raised, the following work is underway:
a. Short and long-term projects to benefit children in the areas of nutrition, health, education, and skill development.
b. Providing 1 crore Masks
c. Medical supply and equipment worth Rs.25 crores
d. More than 100,000 PPE kits
e. More than 100 lakh people would be provided with meals, shelter, and medical facilities.
Keeping in mind the long-term impact of COVID-19, there is a genuine need for huge financial support as we combat the challenges thrown at children and disadvantaged people across our country.

Through the efforts of the fund-raiser event, Chhoti Si Asha- For Children in Need, a minimum of Rs 200 crore would be committed towards the work being undertaken for COVID-19 relief.

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