SAND Network Redefines Experiential Marketing for Farmers with CEAT Specialty Tyres Amidst Lockdown!

Marketing | June 15, 2020 | Promo Feature

SAND Network CEAT Specialty Tyres Ltd

As the spread of coronavirus forced organizations to stop experiential on-ground marketing campaigns, CEAT Specialty Tyres Ltd undertook digital activation through BharatAgri’s platform, to reach out to the farmer community in Maharashtra. CEAT Specialty is CEAT’s subsidiary focussing on Off-highway tyres (OHT).

This unique partnership was facilitated by SAND Network Pvt. Ltd.

Vijay Gambhire, Managing Director, CEAT Speciality Tyres Ltd said, “Considering this and keeping in line with the newly implemented safety norms, we decided to go ahead with SAND Network’s proposition of connecting with the farmer community virtually on BharatAgri’s platform. We will keep investing in such initiatives so that we can help the farmer community maximize productivity by following the best practices.”

Naruttom Saikia, Managing Director, SAND Network further stated, “The focus of the content is to drive sales of a product or a service along with creating sustainable & memorable brand recall in the minds of the customer. This will ensure that even when physical engagement is not possible, the customer is engaged with the brand and prefers it over the competition in his purchase process”

This Digital activation comprised of various contests, webinars from agronomists, and live event by CEAT expert. During the live event, CEAT expert focussed upon best practices for tyres and tractor maintenance to increase the overall life of the tractor tyres. Live event contest winners were handed CEAT branded safety kits. Through this initiative, more than 50 thousand farmers in Maharashtra were engaged.

“In these demanding times, we stand by our farmers to help them grow more and better”, stated Siddharth Dialani, Co-founder of Bharati Agri. “With brands like CEAT coming on our platform we are more than happy to serve our subscribers with long-lasting experience.”

When businesses seem to lose their patience and zeal, we see this alliance as the best example of brands and agency effectively leveraging communication channels to maintain a brand recall when there is next to no physical presence.

As the spread of coronavirus forced organizations to stop experiential on-ground marketing campaigns, CEAT Specialty Tyres Ltd undertook digital activation through BharatAgri’s platform.

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