Lowe Lintas Partners with Bengaluru Police to Launch #NanuKoodaBengaluruPolice Campaign

Marketing | June 5, 2020 | Press Release

Lowe Lintas Bengaluru Police

To reinforce its fight against the COVID-19 pandemic, the top rank at Bengaluru Police partnered with Lowe Lintas and GolinOpinion to launch a campaign. Lowe Lintas conceived an emotional campaign that motivated the people of Namma Bengaluru to protect themselves and their families while the lockdown eases out. The campaign gave the people of Bengaluru an opportunity to genuinely appreciate the enormous efforts taken by the Bengaluru Police force focused on their well-being. The idea of #NanuKoodaBengaluruPolice and #iAmAlsoBengaluruPolice came to life through the twin efforts made by both the agency partners.

The campaign intends to raise a tribute to the great work done by Bengaluru Police and ensure the people of Namma Bengaluru make a promise to be responsible and safe even as the lockdown is easing off restrictions.
 
Adding to this cause, celebrities, cricketers and well-known faces of Bengaluru like Robin Uthhappa, Sunil Joshi, Sanchari Vijay, Sonal Monteiro and many more have actively participated in the campaign, and their appeal has further energized more people to take care and be safe during this 4.0 version of the lockdown. Through pictures and videos, the celebrities can be seen showing support towards the campaign by tagging themselves as #NanuKoodaBengaluruPolice and #iAmAlsoBengaluruPolice.

Commenting on the campaign, Sagar Kapoor, CCO, Lowe Lintas said "The Bengaluru Police is working relentlessly to keep us safe in every manner possible. With the lockdown easing out in the Bengaluru city it is the responsibility of each and every household to look after their family member and take effective care of one another. Staying true to the spirit, the whole campaign #NanuKoodaBengaluruPolice has been created by staying at home. All partners connected digitally and executed the campaign from their respective homes." 

Bhaskar Rao, Commissioner of Police, Bengaluru said, “Ever since the lockdown started, the police force has been at the forefront of the battle against the ongoing COVID-19 pandemic. Ensuring an effective lockdown and following the necessary social distancing protocols have helped in controlling the spread of this disease till now. With the lockdown easing, it is natural that the role of police will decrease and that of the public will increase. Thus, it is imperative that citizens also police themselves so that together we can contain the spread of the virus. This message has been captured in an impactful and creative way through campaign #NanuKoodaBengaluruPolice.”

The people have taken the campaign to heart, with the hashtag #NanuKoodaBengaluruPolice trending across social media platforms. With this support, the Bengaluru Police hopes to build support amongst all its citizens and pay a true tribute to all police officers, doctors, and healthcare professionals.

To reinforce its fight against the COVID-19 pandemic, the top rank at Bengaluru Police partnered with Lowe Lintas and GolinOpinion to launch a campaign.

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