Coca-Cola Launches For the Human Race Campaign to Salute the Local Heroes Amidst COVID-19 Crisis!

by  EVENTFAQS Bureau Marketing | May 23, 2020 | Press Release

Coca-Cola DAN Malaysia

Coca-Cola, in association with Merdeka LHS from DAN Malaysia, recently released a series of short videos, highlighting stories of unsung local heroes in ASEAN and around the world who are going beyond for their communities amidst the COVID-19 crisis.

The global film ‘For the Human Race’ campaign salutes the spirit of humanity and generosity of local heroes amidst the current crisis and offers a tribute to universal hope, positivity, and togetherness. It is an online film with seven mini-stories launched by Coca-Cola on May 1st, 2020, International Workers’ Day, that offered an ode to humanity and the human spirit in these challenging times.

Ashish Bhasin, CEO, Dentsu Aegis Network APAC said; “Brands are in a unique position to spread messages of positivity to help people through this difficult time. We’re incredibly proud of this work with Coca-Cola, reminding everyone that kindness carries us through.”

Pratik Thakar, Integrated Marketing Communications Director for Coca-Cola ASEAN said, “Our ‘For the Human Race’ film was very well received across the region and it is our honor to now present phase two of this work that further recognizes and thanks to local heroes on the front line who continue to serve their communities with positivity, resilience, and courage. These are inspiring stories and we hope people around the world find them as uplifting as we did.”

Hwa Huang, Founding Partner & Chief Creative Officer, Merdeka LHS; “This is for all the unsung heroes who keep the wheels turning, who risk their lives to help others and who demonstrate the good in the world.”