IISM Collaborates with Shaju Ignatius to Launch Post Graduate Program in Sports Event Management

Business Events | May 16, 2020 | Press Release

International Institute of Sports Management (IISM) The Ignite Enterprise

International Institute of Sports Management (IISM) has launched its novel program- Post-Graduate Program in Sports Event Management (PGPSEM) in collaboration with Shaju Ignatius, an Event Management Industry Veteran, and Founder Director- The Ignite Enterprise. Right from the principles of Event Management which is universal in nature to then coming to the core that is Sports Event Management, this 11-month PGP offered by IISM will instill knowledge as well as skills required to become a competent Sports Event Manager. This program is the real amalgamation of classroom learning and on-field Sports Events Exposure.

According to FICCI Sector Skill Council Report 2014, Sports Event Management requires 3.3 Lakh human resources by the year 2022. This sector in India is rapidly growing with the advent of numerous sporting events. 

“Our country needs professionals who’d be catalysts in the evolution of the sector. The time is ripe for sports enthusiasts to explore this career path and pursue a dream career in the Sports Sector. While the world now is combating the outbreak of pandemic Covid-19, sports would be one of those sectors that would bounce back much faster and thrive further”, states Nilesh Kulkarni, Founder & Director, IISM.

IISM pioneered Sports Management Education in India, a decade ago and the institute has so far trained 1200+ competent professionals. Shaju has been part of the Experiential Marketing & Events Industry for about 25 years now and has led in managing and executing numerous sporting events. His company- The Ignite Enterprise is primarily a project management and content creation company for the various entertainment domains of Live events, Sports, Theatre, Digital, Television & Cinema.
IISM and Shaju have collaborated by effectually transforming their extensive and varied experience into curating the course content of PGP in Sports Events Management.

Shaju Ignatius, Founder & Director, The Ignite Enterprise said, “While managing and producing numerous special events in the sports arena, I have personally seen a shift in its sphere and can say with confidence that the future of the sports sector will be full of light. When I say that I was part of the initial primary team in institutionalizing the Events Industry, I appraise it with pride, thankful to my mentors & colleagues. Hence, with the same exhilaration along with Mr. Nilesh Kulkarni and Team IISM, I am now a part of Sports Event Management Education's sphere to show a way forward to young minds aspiring to be a part of the industry.”

Conceptualizing and implementing a Sporting Event successfully is a humongous task. Be it Creation, Logistics, Planning, Budgeting, Sponsorship, Sports Event Production, or Talent Management, the program will make the students specially equipped to accomplish Sporting Events smoothly. This will be facilitated with consistently organized sessions from Industry Experts. The institute will ensure Placement and Internship assistance to the students. They will also have the opportunity to take up research projects under the guidance of stalwarts.

Admissions for the program have begun and one can explore the same through the IISM website and also get in touch with their team of counselors. With PGPSEM, both the collaborators are showing a way forward to the young minds aspiring to be a part of it. It is time for India to have competent Sports Event Managers who would engage in positioning India on a global map for leading sporting events.

This 11-month PGP offered by IISM will instill knowledge as well as skills required to become a competent Sports Event Manager.

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