StayINaLIVE – an Artist Support Platform to Launch its First Event on May 16th

Industry Watch | May 14, 2020 | Press Release

StayINaLIVE Kommune

In the early days of the lockdown, a few arts and media organizations came together to face the COVID-19 crisis and its impact on the live art space. 50 days later, this group has ideated, debated, and created stayINaLIVE – an artist support platform that will launch its first event on May 16th, 2020. Over 60 artists will come together for a 24 hours non-stop content, across multiple platforms!

#StageBadlega has never been truer than today. The ‘stage’ is no longer the wood paneled, sprawling space with clear entry/ exit points and synchronized lighting. It is now a soothing cozy corner of the library or a neatly organized living room dotted with personal photos. New trends are currently being witnessed but what happens once this lockdown is lifted? What is the long-term solution for freelancing artists and the live events industry to become self-sufficient and holistically support itself?

‘StayINaLIVE’ aims to build this long-term, sustainable platform for artists to nurture, support, and strengthen each other in the coming years. Fuelled with a deep love and admiration for the live arts and performance industry, this is a collective of organizations and individuals, hoping to create a movement of awareness and self-sufficiency for the live industry. The aim is to educate, inspire and support artists and at the forefront of that aim and vision is a commitment to cultivate best practices, encourage thought leadership, and become compassionate, yet impactful and sustained, the voice of advocacy for government policies related to the live arts industry.

The stayINaLIVE foundation, a collective between Kommune, Big Bang Music, Tabhrasa, PriyankaKhimani, KWAN, OML, The ArtX Company, AlokParande, Paytm Insider, Shark & Ink, Tape A Tale, Artist Aadmi, Unmute, Women of India, Gully Gang and Tarsame Mittal Talent Management – promises that May 16th is only the beginning of a long and solid journey of the foundation.

On 16th May, performing artists from various fields will cover a range of topics, such as, ‘How does one deal with a creator’s block’; or ‘Know your digital rights as an artist’; or even jam with fellow artists on your screen! We are talking of artists including Uday Benegal, Naezy, Kubbra Sait, Tanmay Bhat, Shilpa Rao, Nakash Aziz, Dualist Inquiry, Nikhita Gandhi, Suhani Singh, Nikhil D’Souza, Tejas Menon who will be sharing their stories, learnings and art, all through the day.

“It has taken us almost two months to set our vision and to bring together like-minded individuals that view this as a long term platform. On 16th, the first half of the day is dedicated to information exchange, experience-sharing, and really just opening up the hearts and minds of artists to each other and to the audience. This is only the beginning of our journey into building a solid support system for performing artists across fields.” said Roshan Abbas, Founder, Kommune

“I am excited to be a part of Stayin Alive since it's a great initiative for the artist community to come together in these testing times. I am just doing my bit to spread awareness and help those who need support right now. Asli Hip Hop will always stand for the right things and we'll all help each other get past our hardships”.said Naezy, Indian rapper, and artist.       

“We are excited to be part of this unique initiative. There’s a strong lacuna in the industry as far as individual artists, freelancers are concerned despite the fact that they form a large part of the industry. StayINaLIVE aims to be that single body that will hopefully be the backbone for every artist to follow with regards to industry best practices, government representation, and advocacy when needed. Most importantly, the funds we raise from this initiative will be directed towards supporting artists in need” said Rashmi Dhanwani, Founder, The Art X Company. 

“StayINaLIVE sparked my interest from the moment I was approached to be part of it. This time of global upheaval and renewal has provided a ripe opportunity for the entertainment industry to grow in new ways. Not just in terms of commerce and entertainment but also through helping one another sustain ourselves and grow into this new emerging world. This includes discussing and offering guidance in such delicate matters like mental health. As a collective of longtime professionals we have an opportunity to create a solid backbone for artists across the fields of music, dance, comedy, and every other performing art.” said Uday Benegal, Musician. 

‘StayINaLIVE’ aims to build this long-term, sustainable platform for artists to nurture, support and strengthen each other in the coming years.

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