Nash Experience and Tute Consult Organizes & Executes the First Edition of Pour Festival in Mumbai

Entertainment | May 6, 2020 | Promo Feature

Nash Experience Pour Festival The Pier, Radio Club, Colaba

Nash Experience along with Tute Consult recently organized and executed the first edition of the Pour Festival on January 11th & 12th, 2020 at The Pier, Radio Club, Colaba. The festival witnessed over 3200 people attending the event and over 30 National and International brands participate.

Produced by Nash Experience and Tute Consult, the festival featured international and domestic gin, wine, craft beer, gourmet food, and as well as live music performers to come together for a weekend of fun, revelry, and more. The participating brands were 2 Down Beer Co., Alpine Craft, BrewDog, Buddha Bowl, Casablanca Sparkling Wines, Chaayos, Ethigro by Aries Agro, Goila Butter Chicken, Gourmestan, House of Lords, Hapi, Hopper, India Circus by Godrej, Living Liquids, Monika Enterprise, Morgan Beverages, Oakwood Wines, Partypops, Pernod Ricard India – Jacob’s Creek, Rio Fizzy Wines, Tamak, The Park Hotel, What if and Yash Wines.

This event also saw brands like BrewDog and Ethigro by Aries Agro launch at the festival. Live music performances by Shanay Shah, The Schneebly Project, The Vanilla Duo ft. Soham Donde, Celsius, The Muzibition, and Infrared kept the audiences entertained and on their feet throughout the evening. 

Speaking about the success of the first edition, Lalit Kewalramani, Director, Nash Experience said, “I was overwhelmed with the response and already is sighting the next edition. We had people from Pune, Bangalore, and even Delhi fly down for this, even though its the debut edition, and this is heartening! This also says a lot about the scope of the market in other cities and we most definitely want to bring Pour to different cities in India. We have laid a solid foundation and it’s a matter of time till this becomes the next big thing. It is a great platform for brands to showcase and launch themselves as it brings the right audience and visibility.”

Komal Lath, Chief Initiator, Tute Consult said, “Pour was conceived with primarily two sharp insights. India needed a consumer F&B festival that showcases the range, diversity, and excellent domestic produce across gourmet food, wines, craft beers, and gins in one place. This also highlighted the fact about the lack of platforms for varied brands to get consumers to experience and review their products. The response we got was what we were looking for and are filled with pride and gratitude. I would like to extend thanks to all stakeholders, partners, our teams, and most importantly the brands who trusted us and helped us through the festival.”

Here's a glimpse of all the exciting things that happened at the festival and have a virtual tour of Pour Festival 2020:

The festival witnessed over 3200 people attending the event and over 30 National and International brands participate.

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