Creators & Businesses Will Soon be Able to Monetize their Facebook Live Streams

Industry Watch | May 4, 2020 | News

The current COVID-19 pandemic has plagued a number of music artists financially. Clubs, concerts, festivals and other live events were shut down which cut off musicians from a source of revenue.

Facebook is all set to provide a new way to earn money for performers on the platform. The social networking service is adding new features for Facebook Live real-time videos which will include a way to charge for access to content.

"You’ll be able to mark Facebook Events as online only and, in the coming weeks, integrate Facebook Live so you can broadcast to your guests. To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences," reads a statement from Facebook announcement.

Information on the upcoming feature are slim right now, the news arrived hidden in Facebook's broader announcement of the latest Zoom-like Messenger Rooms function and there's no clear timeline that people would be allowed to charge for activities outside of a vague pledge that it would launch in the "coming weeks."

The announcement mentions that pages will charge for activities, although Facebook has yet to explain if there would be any restrictions as to who can use the feature. In addition, Facebook provides the option for event organizers to label their events as 'online only'.

Another Facebook Live feature, "Live With," is being resurrected. The feature, which allowed two live streamers to connect simultaneously and to co-broadcast, was scrapped in 2019. However, in response to feedback, Facebook has announced that they are bringing back the feature. "Live With" would ensure developers are able to collaborate from anywhere in the world in a live stream environment. 

Facebook is rolling out a suite of features for Facebook Live creator as the current COVID-19 pandemic has plagued a number of artists financially.

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