BookMyShow UAE Launches Virtual Initiative ‘Live From HQ’ Amidst COVID-19 Outbreak!

Entertainment | April 20, 2020 | News

BookMyShow UAE Big Bad Wolf.

BookMyShow, the global out-of-home entertainment company, recently launched ‘Live From HQ’, a new at-home entertainment line-up of daily music and comedy performances, to showcase UAE-based artists across multiple genres and languages, with local companies including The Junction and Comic On Nights set to curate performing arts and comedy rosters.

The Live from HQ UAE series spans three weeks of ‘at home’ entertainment throughout the month of April.
‘Live From HQ’ is a virtual initiative created by BookMyShow and produced in conjunction with Indian talent management company Big Bad Wolf. This will be housed on BookMyShow’s website and via artists’ social media platforms.

The initial bill curated by The Junction, Dubai’s leading independent performing arts venue, will feature daily 40-minute poetry readings, storytelling, monologues and more in English, Arabic, French, Hindi and Marathi. Headline local performers include Malavika Varadan, Purva Grover, Gagan Mudgal and Hansraj. Acts will include Shakespearean monologues in A Bit o’the Bard; a Writing to Heal Workshop; and Qui a peur de Virginia Woolf – a monologue based on a 1962 Broadway play. BookMyShow will also roll-out seven days of live comedy shows starting 19 April in collaboration with Comic On Nights, a UAE based comedy and entertainment agency with over 150 local and international shows under its belt. The final instalment in the weekly series will showcase local musicians with BookMyShow curating five shortlisted performances. 

Sudhir Syal, CEO, BookMyShow Middle East said, “As we continue to practice responsible social distancing for an extended period of time, we want to offer residents daily respite with live performances repackaged to keep everyone entertained at home. BookMyShow is expanding ‘Live From HQ’ to host A-list performers and discover emerging UAE talent. Our decision to expand the artist roster by collaborating with local talent partners will further drive the next phase of ‘Live from HQ’ to create a series of multilingual live shows designed to cater to the UAE’s diverse audience demographics. With this extended line-up, ‘Live From HQ’ will become the UAE’s longest live streaming initiative, creating prime-time destination viewing crossing numerous genres of live entertainment.” 

The UAE’s most successful weekly act will also win the chance to expand their audience reach into India by performing as part of the Live from HQ India edition and building an audience within the world’s second most populous nation.

The Live from HQ UAE series spans three weeks of ‘at home’ entertainment throughout the month of April.

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