FLC - Leading Activations & Events Company Announces its Expansion in India

Industry Watch | April 8, 2020 | News


FLC is an Integrated Marketing Agency based in the Middle East that focuses on Shopper Marketing & Brand Activations, Events & Exhibitions, Social media & Influencer Marketing, and Production & Model Management. In the industry for more than 10 years they worked with brands like P&G, Nestle, Huawei, Mondelez, IFFCO, Majid Al Futtaim, Coty Middle East, Mai Dubai, Landmark, Apparel Group, Hisense, Amorepacific, Ajmal Perfumes, Mattel Toys, Desigual to name a few. 

FLC has recently confirmed plans to expand its reach in India. They will bring their passion and experience to India with FLC Marketing & Events India. Their core specialty in India will include Shopper Marketing, Brand Activations, Events & Promotions, Interactive Media and Brand Ambassador programs.

“It’s a great feeling to come back home. In the last 10 years we have been working extensively with major MNCs across categories – FMCG, Beauty, Cosmetics, Electronics, Telecom, Automobiles, Beverages to name a few. We want to bring the learnings, experience and our expertise to India. And we are happy that we have some Senior people from the industry joining us to strengthen our India Force while we continue to spread our wings in other countries too” said Ganesh Iyer, Managing Partner & Co-Founder, FLC.

About the Founders of FLC -

Ganesh Iyer, Managing Partner & Co-Founder

With over 25 years’ experience in Sales and Marketing Management, Ganesh has worked on a range of industries and has a keen eye for Business trends and business growth. Previously worked with Y&R and Publicis India,  Cellucom Group- a retail chain spanning 10 country operations including 200+ stores. Currently, he leads the Organizations’ strategy, planning and business growth across markets. He’s been featured thrice in the Forbes list of ‘Top 100 Indian Leaders in the Middle East’

Adriana Usvat, Managing Partner & Co-Founder 

With 19 years’ experience, Adriana leads the Organization’s Growth, Operations, Financial planning and ensures Efficiency. Prior to FLC, Adriana worked for Lukoil across several countries and as the Head of CRM at Cellucom Group. She has won 3 awards at the Femina’s 5th World Women Leadership Congress Awards –Women Entrepreneurship Award, Women Super Achiever Award, Excellency Brand Marketing & Management Award.

About The Team of FLC -

Rohit Shah, Business Head - India Operations

Rohit has overall 14 years of experience in experiential and shopper marketing, across brands like Adidas, Sony Mobile, PepsiCo, Dabur, Hewlett Packard, Whirlpool & Samsung Mobile in India and British American Tobacco in Africa. Rohit has previously spearheaded brand activation, shopper marketing & interactive BTL marketing for leading advertising groups such as Ogilvy, DDB Mudra, Leo Burnett, Iris Worldwide and RAMMS.

Nidhi Sehgal, Director- Strategy & Planning

Award-winning Shopper Marketer whose integrated communications and brand activation experience spans over 13 years including clients such as Kraft Foods, P&G, Coca- Cola, Walt Disney, Samsung, Agthia, The Body Shop. Represented agencies like Saatchi and Saatchi X, India and Cheil Worldwide, India, where she has been instrumental in setting shopper marketing tools for effective brand communication to the Shoppers & Consumers alike.

Aradhna Kohli, Account Director- Marketing 

A Marketing and Sales leader with more than 22 years of experience in helping top Indian corporates meet their bottom-line goals. Specialist in integrated marketing, sales augmentation, client servicing, and corporate communications. Implemented client business strategy through concept creation, development, execution, and monitoring for more than 200 clients across verticals. She previously worked with agencies like Perfect Relations, Grey RC&M, BAG Films, Dalmia Resorts in India.

Saravana Ramakrishnan, Creative Head 

An exceptional blend of strategy, creativity, and technology, he is a passionate creative person having extensive knowledge in Advertising and Shopper Marketing with over 11 years of experience with global agencies. Worked with brands such as Hasbro, Nivea, HTC, JTI, RTA, Emirates NBD, and DAFZA.

FLC is an Integrated Marketing company based in Middle East that focuses on Shopper Marketing & brand Activations, Events & Exhibitions, Social media & Influencer Marketing and Production Management.

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