Live Nation Middle East Launches Global Initiative ‘Live From Home’ to Support Young & Fresh Talent

Industry Watch | April 7, 2020 | News

Live Nation Middle East Live From Home Campaign

Performances and tours have come to a standstill because of the global pandemic. However, that has not stopped the world’s leading live entertainment company Live Nation to put a halt in their businesses. Leading artists like Dua Lipa, Metallica, Miley Cyrus, Harry Styles and many more are streaming live on social media from their lounges. Live Nation’s global initiative ‘Live From Home’ is a one-stop platform to watch all the amazing live performances and plan your diary for the upcoming e-concerts.

Speaking about the campaign, Nayantara Jay, Marketing Manager, Live Nation Middle East said, “Apart from hosting the live streams, Live Nation Dubai office is on the lookout for new talent. They consider the lockdown period to be the perfect time to brush up one’s skill to be it in music or comedy. People are spending a lot more time on social media and this is the best time to express one’s innate talent.”

Live Nation Middle East is also hosting weekly live Instagram takeovers with popular and local artists. DJ Scott Forshaw was the first to go live with the organization. Artists like Danny Aridi, Hadi Sarieddine, Tabrak Comedy, Ashley J are also part of the talent pool who will be performing some amazing curated content for Live Nation.

As the global leader in live entertainment, Live Nation is always supportive of young and fresh talent.

Live Nation’s global initiative ‘Live From Home’ is a one-stop platform to watch all the amazing live performances and plan your diary for the upcoming e-concerts.

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