Kailash Kher Initiates Virtual Concert to Salute the Spirit of the Nation Amidst Covid-19

Entertainment | April 6, 2020 | Press Release

Moving Pixels Digital XP&D Be.live Multi TV Kaizzen Kailash Kher

After the Hon’ble Prime Minister in his speech urged the country to switch off their lights at home and light a candle, diya, flashlight or mobile flash at their doorsteps and balconies on 5th April at 9 pm for 9 minutes to dispel the darkness spread by Coronavirus, a leading light of the music and entertainment industry, Kailash Kher came forward with a novel initiative to salute the spirit of the nation. Kailash went live for a concert from his home from 9.10 pm on 5th April for 30 Minutes. 

Echoing the Prime Ministers sentiments, Kailash Kher said “Even though we are in our homes, we are not alone. The country's 1.3 billion people are together during this lockdown period. Prakash Alokan is my humble salutation through music.”

Sukrit Singh, Be.Live said, “This initiative has unprecedented support from OTT Players - we are expecting more to join the movement. Even an e-commerce player like Flipkart has offered to broadcast Prakash Alokan through their video platform.”

The idea was conceptualized to be the first in a series of virtual events - India Cares - in support of the PM Cares fund. Manish Bardia, Founder, Moving Pixels said, “In this difficult time as communicators and entertainers we must spread the light of hope and stand behind our leader and the nation”. The Prakash Alokan concert was an initiative led by Kailash Kher and supported by Moving Pixels Digital, XP&D Be.live, Multi TV and Kaizzen.

The concert began at 9.10 pm on April 5th, 2020.  It was free to view and was available on the following platforms - Jio TV, MX Player, Sony Liv, Idea Movies, Vodafone Play and Flipkart. The concert was also available on social platforms such as Facebook Live, Youtube, Twitter and Instagram. 

Kailash went live for a concert from his home from 9.10 pm on 5th April for 30 Minutes.

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