MOMS Plans & Executes India’s Biggest Drone Light Show for the Launch of OPPO Reno3 Pro in Mumbai
by EVENTFAQS Bureau Marketing | March 18, 2020 | Press Release
MOMS Outdoor Media Solutions OPPO Reno3 Pro Marine Drive, Mumbai
MOMS Outdoor Media Solutions, the outdoor unit of Madison World recently planned and executed India’s biggest drone light show with 256 drones from Russia on March 2nd 2020 at the Islam Gymkhana, Marine Drive, Mumbai for the launch of OPPO’s latest phone – Reno3 Pro.
256 small quadcopter drones took off to showcase various formations and stimulations. The entire activity was conducted between 7 to 9 pm amidst media and Mumbaikars who were seated on Marine Drive. The drone formations showcased the brand’s love for India with a sign “I love India” along with promoting the brand, while the heart formation was meant for those watching the show to click selfies with the creative. Within 32 hours of the drone show, the video went viral garnering 1.1 million views.
Speaking about this humongous launch, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH said, “It was challenging but exciting for MOMS to create a spectacular billboard in the sky to launch OPPO’s latest phone with India’s largest drone light show. We believe it is a first in India.”
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions said, “We at MOMS are driven by passion more than anything else when it comes to client delight and we were successful in delivering here. The brief was to do a never been seen before astronomical launch. There could not have been a better idea, than this drone activity and it is thanks to the immense trust and faith of the client along with the passion and diehard attitude of our team that has made this launch possible. We faced numerous challenges. The biggest challenge we faced was to get permission to fly the drones in Mumbai. It was next to impossible, but the team worked their magic and we finally managed to get everything done in time before the dry run. It was an adrenalin rush all through and the final show was worth all of it.”
Here's the launch video
MOMS Outdoor Media Solutions plans & executes India’s biggest drone light show with 256 drones from Russia on March 2nd, 2020 at Marine Drive, Mumbai for the launch of OPPO’s latest phone – Reno3 Pro