Experiential Nomads Executes Pop-Ups for Fashion & Retail Brands at SuperSonic, Sunburn Holi & More!

Marketing | March 17, 2020 | News

Experiential Nomads United Colors of Benetton Crocs India Iconic Retail

Experiential Nomads, recently conceptualized & executed events and activations for popular fashion and retail brands including United Colors of Benetton, Crocs India, Iconic Retail & Kama Ayurveda.

They kickstarted with Benetton X Rolling Stone event held at Ambience Mall, Gurgaon by unveiling the cover page of Rolling Stone, January Edition 2020. The rapper, Prabh Deep, himself unveiled the cover page donning the look in the latest Benetton collection with the space being thronged by Media, Bloggers and his fan base. The same team unveiled the SS’20 collection for the brand with preview events held in different parts of Delhi/NCR and Mumbai; more of an editorial meets and reviews. The brand reached out to various editorials across these two cities targeting the best of the fashion from the country.

Being constant support to the brand, the team also helped the brand put together the #unitedbystories campaign’s on-ground logistics. The content was shot at Krome Studios in Mumbai where the shoot happened for 2 days with each woman sharing their inspirational stories & these stories encapsulated & stitched in a beautiful video was launched on Women’s Day this year. The latest work for the brand being Pop Up at Sunburn Holi held at Mahalaxmi Race Course, Mumbai where the crowd had fun and engaged in good numbers at this zone creating exemplary UGC for the brand. A giant ball pit with a Slider is such a simple concept as it sounds, made the most of it with being the busiest pop up at the Festival.

Crocs India trusted the Nomads team too with the two of their biggest music festival projects; first being SuperSonic (Pune, February 2020) and second being Sunburn Holi (Mumbai, March 2020).  Creating the best of the brand experiences at both these festivals with super cool concepts; the team marked their presence in the industry not only for being a reliable agency but a bunch of experiential thinkers who can pull off brilliant ideas & turn things around into an on-ground masterpiece.

SuperSonic attendees witnessed the giant clog made out Neon tubes that made the brand score 100 marks when it came to visibility with Musical Jibbitz (Neon) around the clog & other spaces being embellished in accordance to the fest mood. Not only known for its visibility but the engagement ideas too; Gratification Confetti (Paper Confetti at this zone with Gratification vouchers in it went up every hour to grab offers from the brand), Digital Puzzle and a super cool photo op along with the Emcee engaging with the crowd and always keeping the youngsters busy around them was the best part of the Pop-Up.  While Crocs pop up at Sunburn made it count with Dry Colors Confetti, good music, engagement games (Tic Tac Toe with Clogs) and beers around; people spent most of their time at the zone to chill & have a gala time at Sunburn Holi.

Kama Ayurveda launched its product line earlier this month and activated 6 cities across the country reaching out to the Target group through interesting pop-ups at 9 locations. An old school cart theme along with the product set up at prominent locations made all the difference. The sales numbers made the brand a happy client and they have already been planning on future plans with the team.

Commenting on a great start, Prateek Nagpal, Founder at Experiential Nomads said, “The passion, the commitment and the quality delivery of these projects with all the members contributing to their best ability made us stand tall even at such market conditions. We always knew Creativity and integrating the concepts right shall take us places; the start for this new team is no different. We shall continue to work hard and refine our concepts to the top-notch level to stay at the crest of the game. Translating creativity & concepts to on-ground execution shall be of utmost focus in the coming months & years too.

We have always believed in collaborating with brands & in fact, other stakeholders too, & living in their shoes so that we do not just work with them as an external agency but the relation takes us all the way when you start living the brand. Team Nomads works on a similar thought process when we talk about the Collaboration with these brands. We are also working on a few more interesting collaborations in the coming months and a few exciting projects are expected soon once the current situation of global emergency settles down.”

Experiential Nomads, recently conceptualized & executed events and activations for popular fashion and retail brands including United Colors of Benetton, Crocs India, Iconic Retail & Kama Ayurveda.

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