Marketing Solutions' IP ‘BeGood Festival #ForEarth’ Culminates On A High Note!

Entertainment | March 12, 2020 | Press Release

Marketing Solutions BeGood Festival ForEarth DLF Avenue, Saket, New Delhi

#ForEarth, the second chapter of BeGood festival, an IP of Marketing Solutions, closed with a bang in early February 2020 at the newly refurbished DLF Avenue, Saket, New Delhi. The day-long festival brought together believers, unified by purpose and music, to discuss and deliberate and get acquainted with like-minded people working in the field of sustainability.

Drawing in an audience of more than 3500 guests, the festival featured meaningful workshops on sustainability showcasing some innovative work by sustainable start-ups, interspersed with conversations engaging the corporate sector and youth activists, special messages by the young environmentalist Vimlendu Jha and founder of the ILiveSimply movement Sonam Wangchuk; and ended with melodious music under the stars with Seev & The Dreamers, a brilliant young band, and a Red Bull curated segment that had Taba Chake, Lifafa and Midival Punditz.

Focused on sustainability, #ForEarth draws its three-point agenda from the United Nations Development Programme’s (UNDP's) 17 Global sustainability objectives to:

  • Build a community creating awareness around critical environmental problems and threats. 
  • Highlight unique perspectives around sustainability.
  • Create a movement of a more socially responsible world as a collective community devoid of singular agendas.

Partnering this noble initiative were Swechha and Fridays For Future - Delhi Chapter, the flag bearers of all on-ground activities pre and post the festival. While Swechha helped design the festival’s beautiful sustainable stage, curate the awareness workshops on sustainability and construct the e-learning modules, Fridays for Future, Delhi Chapter conducted a specially curated workshop on Climate Change among other activities. BeGood will continue this collaborative effort with them by executing educational workshops in schools through a learn and test approach to inspire simple behavioral changes.

Brand partners at the event included Panasonic India, DLF Avenue, BBlunt, Benetton India. Our sustainable partners included Mobycy, Brown Living, Katran, Cupable. Campus connect partners were Enactus and AIESEC of IIT Delhi, who extended their support through a cleanliness drive in different colleges in the city with the help of 200 student volunteers, and also bringing together young and senior leaders for the Youth Speak Forum.

The key focus areas in the coming months will be air purity, plastic and waste management. These would be executed at individual, group, community and partner levels.

BeGood festival #ForEarth closed with a crescendo, inspired 3500 attendees through conversations, workshops, music

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