70 EMG Produces Honda’s Africa Twin Launch with Dakar Rally Winner Ricky Brabec
by EVENTFAQS Bureau Marketing | March 11, 2020 | Press Release
70 EMG Honda Motorcycle and Scooter India JW Marriott Aerocity
Honda Motorcycle and Scooter India Pvt Ltd partnered with 70 EMG to launch one of their legendary motorcycles – the all-new Africa Twin Adventure Sport on March 5th, 2020 at the JW Marriott, Aerocity, New Delhi with Ricky Brabec.
70 EMG was entrusted with the responsibility of conceptualising and executing the launch, keeping with the concept of True Adventure and Dakar Rally.
For an impactful and overall personal experience, the event was divided into three parts. The spaces were designed to showcase the pedigree of the world’s best adventure motorcycle that narrated the story of the all-new Africa Twin with its lineage in the deserts. Raw ambient music and lights added the true adventure vibe to the space look and feel.
A pre-event contest kicked off the event creating excitement amongst the existing Africa Twin owners with an all-expense-paid trip and an opportunity to meet the 2020 Dakar Champion at the event.
“We have been associated with Honda Two Wheelers for a while now, and our adrenaline level spiked at the thought of this bike, which we are so passionate about – the legendary Africa Twin!. We were thrilled. Not every brief can create history, but this one was it. Two legends on the same stage, born of the same pedigree. We couldn’t just let it go” said Sushant Arora, MD, 70 EMG, New Delhi.
In the morning, an exclusive interview with Rick Brabec was held for select media. The set up was informal with traces of adventure in the design. The day event saw the launch of the all-new Africa Twin by Ricky Brabec. Ricky made an entry riding the Africa Twin onto the stage for his fans, media, Honda officials and brought alive the concept of true adventure.
The final part was for select media, influencers, and existing Africa Twin customers. Yudi Urs, an actor, and passionate biker, interacted with Ricky against a Dakar Rally desert backdrop asking him about his Dakar experiences, his future goals, and tips on how to become a true adventurer.
70 EMG drew their experience with India Bike Week, their proprietary event, to suggest and invite biking community influencers like Ouseph Chacko, Vir Nakai, Dino’s Vault, Simran King and JS Films to garner the right coverage and amplification to the right circles. The event concluded with a photoshoot session with Ricky Brabec for all true adventurers.
Honda Motorcycle and Scooter India Pvt Ltd partnered with 70 EMG to launch one of their legendary motorcycles – the all-new Africa Twin Adventure Sport on March 5th, 2020 at the JW Marriott, New Delhi