Shree Cement Engages Moksh Events & Mapsor Weddings to Create a Whole New World in Beawar, Rajasthan

by  Gitikka Ganju Dhar Marketing | March 9, 2020 | Guest Article

Gitikka Ganju Dhar Moksh Events Mapsor Experiential Weddings Shree Cements

Every year in the month of February, for the last twenty years, Shree Cement has been staging the grand Shree Sankatmochan Hanuman Varshik Mahotsav with their employees, friends, and family in tow. I had the pleasure of hosting it for the second time, my annual date with pomp, show, grandeur, razzmatazz, and spectacle. I have fallen in love with the experience, one that is one of the best experiential enchantments our industry creates in the year.

Bewitching, to say the least. The experiential crew begins work on the project, months in advance. Family, friends, and employees converge in the orderly township created around the Shree Cement Plant in Beawar.

The beautiful and statuesque Balaji Temple shines, illuminated, and a specially created laser show thrills those looking on.

The festivities that span three days started with a rang-a-rang procession of Jhankis. I cannot describe how magical this procession is! This year the theme was – The Trinity, Vishnu, Shiva, and Brahma. I was roped in to render the Voice of God in Hindi. It took an iron-handed focus to keep my head down and have eyes only for the script that I had to vocally reproduce. The various departments of Shree Cement had done a masterful job of creating the tableaus. The mythological stories I had read as a child were glorious in flesh and blood, whether Lord Shiva with his motley wedding procession or Goddess Saraswati in all her splendor showering her blessings on Lord Brahma, it was all ethereal. The high experienced by the audience and me, both, was all-enveloping. I must add here that this festival is organized every year in the honor of Lord Balaji, the venerated God of the Shree Cement Family.

Then followed an intimate dinner curated for the top management of the corporate and close friends of the Bangur family. This year, comics Sugandha Mishra and Gaurav Sharma got the cozy gathering rolling with laughter. The nuanced ambiance of the event set was finely created, the leafless trees on the hillocks surrounding the setting, bathed in golden light, stark against the canvas of the black desert sky, the cuisine was designed to delight the taste buds of the dear ones present, by Food Link and the artists too managed to connect with the guests, one-on-one and as a whole. I chatted with the guests, as one of them (yes, they did strap the microphone on to me) and then invited the artists to engage the party. This is how experiences must be created, to transport the audience into a whole new world.

The congregation then split into two, wherein some went to visit the factory and some lounged in the 20,000 square feet AC dome, constructed specially for the festival. I ran in, curious as a cat to see what the theme was this year – The Red Room of the Buckingham Palace, it was. A chef engaged with the guests with recipes cooked around organic ingredients, a coffee reader played God and many other such elements engaged the guests though the lazy afternoon. The guests then headed back to the luxurious English Cottages, specially built for the festival. Everyone then headed to the venue for the big concert. They walked through India's longest LED MI Bar Tunnel covering a stretch of 2000 feet of the road. 

An audience of 15,000 swayed to the music of Armaan and Amal Mallik. The Mahotsav ended with a display of fireworks that lit up the sky.

And, like I always do, in the wee hours of the morning, I headed for the airport to catch a flight back to Mumbai, but this time with a googly-woogly-woosh feeling in my heart, of having enjoyed a lovely experiential getaway!

Well done, Team Moksh and Team Mapsor!