IGX - an Initiative by Event Capital Gears up for its 5th Edition in Mumbai

Entertainment | March 4, 2020 | Press Release

IGX Event Capital Western Digital Loco Nesco, Mumbai

India’s largest and longest-running consumer gaming festival, IGX, an initiative by Event Capital, powered by Western Digital and co-powered by Loco is scheduled to take place on March 21st & 22nd 2020 at NESCO, Mumbai.  IGX is India’s ultimate fan experience for gamers to come and explore the world’s most exciting and fastest-growing market. From hands-on gaming experiences to panel discussions and workshops to cosplay showcases to multi-platform e-sports competitions, IGX has something for everyone.

IGX brings together the biggest brands from around the world and the hottest games across all platforms under one roof. Also, one can meet top gamers present at the festival like Dynamo Gaming, TSG, Neon Man, Rawknee, Alpha Clasher amongst others. It represents all things gaming and some more! The festival previously has attracted over 120 brands and over 90,000 visitors over the previous editions.

Commenting on the upcoming festival, Sameer Desai, Founder, IGX said "Over the last five years, IGX has delivered an unparalleled gaming experience to Indian consumers through blockbuster games, cutting-edge hardware, multiplatform esports, panels and workshops, cosplay and more. We look forward to welcoming gamers and industry leaders to the fifth edition of IGX this month for an experience never before seen in India."

Being India’s largest and longest-running gaming festival, IGX has become synonymous as a destination where all gamers can come together to enjoy and celebrate their passion. From free-play zones featuring the latest blockbuster games and experiential booths showcasing cutting-edge gaming technologies to competitive tournaments across popular games, the event is sure to be every gamer’s dream come true. IGX is also known for hosting the country’s largest gaming cosplay competition. In 2019, gaming was all about going mainstream in India penetrating across ages, gender groups, and geographies. 2020 is all about expanding that growth.  Primarily driven by online and mobile gaming, the sector has had a steady growth at a CAGR of 22 percent and is likely to touch $1 billion in revenue by the end of 2020 in India.

India’s No 1 Youth Brand, MTV is the official broadcast partner for the 5th edition of IGX. The channel will be airing a 30-minute episode of the gaming extravaganza. In partnership with India’s Biggest Gaming Festival, MTV viewers will witness the coming together of the most exciting gaming technologies, latest blockbuster games, conversations around industry and culture of gaming, entertainment and tons of experiences on March 27th 2020 at 10 PM. Digital natives need not fret as IGX will also be available on Voot.

Speaking on this, Janak Vora, CEO, Event Capital said, “We are delighted to bring the 5th edition of IGX in India and Event Capital being a frontrunner, creating an IP for this genre on this scale. This event includes various experiences where participants will get a chance to meet the top gamers at the one-of-a-kind event. 2020 is all set to be the year when Gaming technologies will become more affordable and accessible. We look forward to give the best experience to everyone and make it bigger than ever.”

Talking about the collaboration, Ferzad Palia, Head - Voot Select, Youth, Music & English Entertainment, Viacom18 said, “At MTV, we are always looking to diversify our offerings for the youth and esports as a category has seen substantial growth in India over the past few years. We have seen great success with esports content on MTV in the past. As the unscripted entertainment destination of Young India, we are delighted to present IGX to our audience, both on television and on digital”.

IGX, an initiative by Event Capital, powered by Western Digital and co-powered by Loco is scheduled to take place on March 21st & 22nd 2020 at NESCO, Mumbai.

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