Music Industry Leaders Join Hands for a National Water Movement ‘Paani Ka Teeka’ by IdeaHive Media

Industry Watch | February 28, 2020 | Press Release

IdeaHive Media Pvt Ltd

Paani Ka Teeka, a project created by IdeaHive Media Pvt Ltd, a social enterprise currently focussing on Water, Education and Job Creation has partnered with the legends of Advertising and Music - Piyush Pandey and Louiz Banks - for a music based project to make the voice of water reach every corner of the nation. The duo will be reuniting after the iconic ‘Mile Sur’ anthem, have garnered the support of music industry leaders like Zakir Hussain, Shankar Mahadevan, Shreya Ghoshal, Shaan, Vishal Dadlani, Harshdeep Kaur, Neha Bhasin, Pankaj Udhas, Salim Merchant, Sivamani, Mame Khan, Rakesh Chaurasia, among others to join hands with the campaign for water consciousness.

“Music has the capacity to bridge cultures and create a momentum, unlike any other art form. If you look back in time, artists have always risen to the times and needs of the nation. And when it means coming together to create a unified voice to conserve water, which is a precious natural resource, it is only natural that we, as artists, take it upon ourselves to drive efforts collectively to help our water-stressed nation. Paani ka Teeka is a great initiative and a step in the right direction to create long-term sustainable ways of preserving water and promoting water protecting ecosystems,” said veteran musician Louis Banks.

Dilip Moorkoth, Founder, Paani Ka Teeka and the Director of IdeaHive Media Pvt Ltd. said, “It’s a blessing to be able to get the support of industry leaders and domain experts who have believed in our vision with Paani ka Teeka. The objective of the campaign is to make this project a citizens’ movement and work towards a water-secure India.”

Paani Ka Teeka has designed an integrated project, which will work at multiple levels of advocacy and impact at the grassroot level. It is aimed to bring support to 1000+ villages of India as one of its major impact mechanisms, besides working on bringing a behavioral change across the nation. Paani Ka Teeka has partnered with Watershed Organisation Trust (WOTR) as its knowledge partner, National Environmental Engineering Research Institute (NEERI), Ashoka Trust for Research in Ecology and the Environment (ATREE) and Emergy Enviro (A SINE IIT Bombay Company) as its Advisory and Technical partners who will work closely to make this project into a national movement.

Paani Ka Teeka, a project created by IdeaHive Media Pvt Ltd, on Water, Education and Job Creation has partnered with Piyush Pandey and Louiz Banks - for a music-based project.

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