Rediscover, Reconnect and Revisit Indian Culture at Arth - A Culture Fest by Zee LIVE in Delhi

Entertainment | February 17, 2020 | Promo Feature

Arth - A Culture Fest Zee LIVE Jawaharlal Nehru Stadium, New Delhi

Arth - A Culture Fest by Zee LIVE is back with a grand second season in the 'National Capital Region'. The National edition of the second season will be held in Delhi from February 21 to 23, 2020, at Jawaharlal Nehru Stadium, New Delhi.

Arth - A Culture Fest by Zee LIVE aims to Rediscover, Reconnect with and Revisit India through art, culture, literature, politics, and society. The festival will bring together close to 200 scholars, writers, artists and artisans from across India and the globe as participants. The festival will also include varied activities, including cultural performances, workshops, visual art installations, live art, etc. Exclusive sessions have been curated for children, which will comprise creative workshops.

Among prominent speakers at the event include Abhijit Iyer Mitra, Abhinav Prakash, Anand Ranganathan, Hon Home Minister Amit Shah, Anuj Dhar, Anuraag Saxena, Asaduddin Owaisi, Ashwin Sanghi, Baijayant Jay Panda, David Frawley, DK Hari, Dushyanth Sridhar, Hari Kiran Vadlamani, Hema Hari, Himani Mittal, Hindol Sengupta, J Sai Deepak, K.V. Krishnan, Kishwar Desai, Lord Meghnad Desai, Madhavi Mudgal, Madhu Khanna, Makarand Paranjape, Malini Awasthi, Mandira Bedi, Meenakshi Jain, Methil Devika, Nagaraj Paturi, Prahlad Patel, Prasoon Joshi, Prasenjit Basu, R Jagannathan, Radhakrishnan Pillai, Rahul Easwar, Ram Madhav, Ratan Sharda, Ruskin Bond, Sampadananda Mishra, Sanjeev Sanyal, Saradindu Mukherji, Satheesha K.S, Shefali Vaidya, Shovona Narayan, Shubhrastha, Shyam Bhat, Shubhas Kak, Sudhir Chaudhary, Sundeep Bhutoria, Sunil Ambekar, Subramanian Swamy, Syed Salman Chishty, Taslima Nasrin, Trupti Desai, Tripurdaman Singh, Vasudev Aital, Vikram Sampath, Vivek Agnihotri, Yatindra Mishra, and Yogini Shambhavi.


Shreyasi Goenka, Founder, and Director, Arth, said, “At ZEE, we are focused on keeping alive the meaning of Indian culture. It’s in our DNA. I am extremely glad to announce the second season of India’s largest attempt to celebrate all things that belong to this land, Arth. We want to inspire people to look inward and discover what we as Indians stand for, what we are forgetting, what we criticize and why and ultimately, how we can all move forward. The second season of Arth in Delhi will aim to bind us together by discovering our common ethos.”

Dr. Vikram Sampath, Festival Director, Arth, said, “Arth is a festival to truly understand the extent of India's cultural evolution. Arth – through lectures, panel discussions, concerts, and performances – will contextualize a lot of this traditional knowledge to modern times. The festival aims to be the definitive platform to help attendees, deep-dive, into India's culture.”

Swaroop Banerjee, COO, Zee Live said, “Arth - A Culture Fest was the first brand launched by Zee LIVE. The country has witnessed a plethora of literature festivals, but Arth managed to carve its niche and firmly took shape as the country’s first multiregional culture festival. Close to 200 authors, poets, artists, intellectuals, scientists, literary geniuses, historians, economists speak at Arth to thousands of young minds on the ground and a few million through the festival live-stream. The teams have worked together to make this a truly integrated offering by us in this space."

The event also includes Bhai Manohar Singh, Euphoria, Gurdas Mann, Kumar Vishwas, Mame Khan, Mohana Krishnan, Narthaki Nataraj, Sinam Basu Singh, Tarapada Rajak, Qutbi Brothers, Shubha Mudgal, and Suramnath Kalbeliya Sapera.

The festival will include varied activities, including cultural performances, workshops, visual art installations, live art, etc. Exclusive sessions have been curated for children & workshops.

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