XP&D Hyundai Motors Kia Motors Auto Expo
XP&D, an experiential and digital platform managed the pavilions for Hyundai and KIA Motors at the Auto Expo 2020 and ran the show along with the partners. Auto Expo - The Motor Show 2020 was organized from February 7th-12th 2020 at the India Expo Mart, Greater Noida.
Hyundai took its audience on a literal ‘virtual spin’ with the new 180-degree selfie at their Pavillion. Leveraging associations with the BCCI cricket championships, World Rally Championships, and FIFA amongst others, Hyundai wanted to share a sporty experience at an unbelievable scale. Guests were amazed at the 4D Theatre where the adrenaline of the World Rally Championship was palpable; 'The Perfect Header' and 'Super Shot' Football and Cricket games through VR with Haptic technology had sports buffs anticipate their turn excitedly. The auto-makers also displayed Blue Link Wall - an interactive multi-touch wall with world-class technology embedded in it.
KIA Motors brought in their digital game with real-time, augmented reality, X-Ray visuals synched with an automated sliding display, animated content with mammoth touch screens, a powertrain engine that has a 6-screen object identifier interactive display system with information showcasing various engines developed by KIA.
“With a core team of 60 veteran members and partners such as Orange Productions, WYSIWYG, Vantage, Vani International Services, and 1 Lab, we at XP&D put together an unforgettable experience extravaganza for the customers,” said Nupur Jain, Co-Founder & Co-CEO- XP&D.
XP&D executed brand mandates seamlessly while ensuring unique and memorable experiences for the guests. Technophiles, motorheads and consumers were in for a treat with the on-ground engagement activities such as Shoot-The-Meerkat, Catch-The-Meerkat, quizzes embedded in apps, VR scenarios, digital jigsaw puzzles with gratification, and plenty of selfie opportunities for each brand, all set in virtual and augmented reality.
XP&D, an experiential and digital platform managed the pavilions for Hyundai and KIA Motors at the Auto Expo 2020 and ran the show along with the partners.