Innovative Partnerships Will Take New Strides at the 65th Amazon Filmfare Awards 2020
by EVENTFAQS Bureau Entertainment | February 3, 2020 | Press Release
Filmfare Awards Indira Gandhi Athletic Stadium
Filmfare awards are back to celebrate the finest of Bollywood with its 65th Amazon Filmfare Awards 2020. The awards were announced by Vidya Balan along with Deepak Lamba, CEO, Worldwide Media, Jitesh Pillaai, Editor, Filmfare, and Ravi Desai, Director, Mass and Brand Marketing, Amazon India. This occasion also marks a new milestone for ‘The Black Lady’ as the awards, for the first time in their history will be held outside Mumbai and will instead bring the incredible talent of the Indian film industry to the state of Assam. The extravaganza is slated to be held on February 15th, 2020 at the Indira Gandhi Athletic Stadium, Guwahati.
Truly embracing the digital way, for the first time the awards will be simulcasted on @Filmfare on Facebook and Instagram, allowing millions of Bollywood fans across the world to witness the country’s most-glamourous property in real-time. The Filmfare Awards for the first time ever be telecasted 24 hours after the event on Colors on February 16th, 2020 and consecutively on Colors Cineplex. Another inclusion to this list is Assam who have been roped in as the official Destination partner.
The gala evening will once again witness the biggest names in Bollywood in attendance be lauded for their dedication and performances. The dynamic duo of the sassy Karan Johar and the charming Vicky Kaushal will host the night and look to leave the audience in splits with their camaraderie, timely banter and funny anecdotes. Ranveer Singh, Ranbir Kapoor, Alia Bhatt, Varun Dhawan, and many more glitterati's will light up the stage again this year with their electrifying performances.
Deepak Lamba, CEO, Worldwide Media said, “It is with utmost pride that we announce a new milestone in the journey of the 65-year-old legacy of Filmfare Awards. Hosting the awards outside Mumbai for the very first time is not merely a change of location for us but a new avenue to explore a slew of opportunities and collaborations with like-minded partners. Synergizing, banking and stitching together their potential, we aim to make this milestone an exhilarating experience for the audience.”
Ravi Desai, Director, Mass and Brand Marketing, Amazon India said “At Amazon.in, we are constantly looking for relevant ways to deepen our connection with our customers. We are delighted to be the title sponsor of the 65th edition of Filmfare Awards. Associating with Filmfare Awards is the perfect way to bring alive the connection between entertainment and fashion, helping us strengthen our position as a leader in online fashion and beauty. We look forward to celebrating this association with Filmfare, through moments big and small, making har pal fashionable.”
Chandan Brahma, Honourable Minister of Tourism, Welfare of Plain Tribes and Backward classes, Assam, who couldn’t grace the occasion with his presence, addressed the meet with a special message, “It’s a proud moment for my state to host the iconic ‘Black Lady’ along with Bollywood celebrities for the very first time. This partnership of Assam Tourism with the Times Group shall promote Assam Tourism to a worldwide audience of over a billion patrons. The 65th Amazon Filmfare Awards 2020, one of India’s most prestigious events, shall position Guwahati as an ideal destination for such large-scale events and it will definitely have a great impact on the tourism industry of the region. I welcome you all to this mega event and assure our wholehearted support to make this event a grand success.”
Jitesh Pillaai, Editor, Filmfare said, “Such is the grandeur of the Filmfare Awards that each edition gives us a new reason to celebrate. The upcoming 65th Amazon Filmfare Awards 2020 will script a new chapter as we set foot in the heart of Assam. Starting off with the medium of print, we have indeed come a long way in our 65-year-old history and have become platform agnostic leading to us embracing new-age technology that has expanded our reach. We have channelised digital platforms, through partnerships, that have seen us expand our reach to garner unprecedented viewership figures. Offering our viewers the very best of entertainment in a night where the biggest names of the industry put on a grand spectacle and are lauded for their commendable acting prowess, we are once again going to put on a show that will only further our legacy.”
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “We are delighted to welcome back ‘The Black Lady’ to the COLORS family for the third consecutive year. The past year has been exceptional for Indian Cinema and with Filmfare, viewers will witness the biggest of Bollywood stars coming together to celebrate the incredible talent as well acknowledge the evolution of Bollywood. Filmfare has recognized and celebrated Indian cinema for 64 years now, and it’s an honour to bring alive this experience for millions of COLORS and COLORS Cineplex viewers across the world.
Manish Chopra, Director and Head of Partnerships, Facebook India said, “Social media is revolutionizing the way audiences discover, consume and share entertainment content. We have seen people form some of the most vibrant global communities around their favorite movies and stars on Facebook and Instagram, and are excited to partner with Filmfare, and bring them exclusive and engaging videos, photos and more.”
The extravaganza is slated to be held on February 15th, 2020 at the Indira Gandhi Athletic Stadium, Guwahati.