EB21 Executes Live1000 Event for Amazon Prime's The Forgotten Army, Creates a Guinness World Record!
by EVENTFAQS Bureau Industry Watch | January 30, 2020 | News
Experience Box 21 Media Solutions Pvt Ltd Amazon Prime Video
Experience Box 21 Media Solutions Pvt Ltd also known as EB21conceptualized and executed the Live 1000 event for Amazon Prime Video’s show – The Forgotten Army’. Marking the launch of much-awaited Amazon Original Series The Forgotten Army – Azaadi Ke Liye, Prime Video successfully created a Guinness World Record for The Largest Indian Cinematic Music Band with an iconic live performance of the show’s album. The Live1000 band was produced by Rohan J Battise, Director, Experience Box 21 along with KG Ramnarayan and Prince Mulla.
With 1046 band members – 667 Singers, 270 Guitarists, 81 drummers and percussionists, 20 member Strings and Brass Section, 2 Sitarists and 6 Piece Prime band Experience Box 21 achieved the record on January 24th 2020 at the Tulip Star Hotel, Mumbai for Amazon Prime Video. The operatic musical recital served as a prelude, as the country geared up to celebrate its 70th Republic Day.
The LIVE 1000 brought together talented musicians from around the world on a journey that they will undertake together. Musicians performing at the concert, hail from cities across the country - Bangalore, Delhi, Kolkata, Pune, Goa, Assam, Sikkim to name a few. Some artists had also joined in from other countries such as Kenya, Malaysia, and UAE. The band also had some visually impaired and differently-abled members united by their passion for music. The performance featured an interesting mix of varied influences with artists who are well-versed in multiple genres of music from POP, Jazz, Indian Classical, Rock to Metal and Folk.
Rohan J Battise, Director, Experience Box 21 Media Solutions Pvt Ltd said, “None of us is as good as all of us!! Kudos to Team EB21 for working relentlessly for the last 3 months. We were always cognizant of the fact that it is going to be mammoth technical production, but what impressed me the most is the sensitivity with which the 1000 musicians were managed, from auditions to warehouse rehearsals to the finale performance. Every single band member has applauded us for the way everyone was taken care of. With regards to the sound tech production, I would like to give a special shout out to Warren D’Souza Director Sound.com for top class delivery. Heartfelt gratitude to Amazon Prime Video for believing in us to achieve the unachieved. EB21 promises to be in the business of providing terrific experiences over events”!!
KG Ramnarayan – Producer Live1000 said, “It’s been quite a journey for us 3 producers, from starting with 4 people at the first-ever rehearsal for Live100 to 1046 for the Guinness World Record. We are every thankful for the support from everyone involved and grateful for the music”
Prince Mulla – Producer Live 1000 said, “Not every day do you get to see over 1000 singers and musicians coming together in one accord letting down their egos, making time and contributing purely for the love of music. The whole experience of being around so many talented people and enabling them to create one beautiful sound was heavenly”
Experience Box 21 Media Solutions Pvt Ltd conceptualised and executed the Live 1000 event for Amazon Prime Video’s show – The Forgotten Army’.