Fountainhead MKTG Conceptualizes the Launch of EEKEN from House of Paragon
by EVENTFAQS Bureau Marketing | January 29, 2020 | News
Fountainhead MKTG Dentsu Aegis Network Paragon The Lalit, Mumbai
Fountainhead MKTG, from Dentsu Aegis Network, conceptualized & directed the launch of EEKEN, the newest brand from the house of Paragon.
EEKEN speaks exclusively to the non-metro Gen Z audience and has created a product with the intention of injecting moments of unadulterated cool into our daily lives, routines, and fashion.
The launch was held at The Lalit, Mumbai and divided into two segments, a media launch and a dealer launch. A total of 350 people attended the show.
Arindam Roy Chowdhury, Associate Vice President - BD & CS, Fountainhead MKTG shares “We are very glad to have embarked on a new relationship with Paragon Group for the launch of their brand, Eeken and deliver a show that resonated the brand purpose & goals as effectively."
Sachin Joseph, E-VP EEKEN & Information Technology, Paragon Group added, “India is the fastest-growing market for athleisure and sportswear. We are thrilled to bring our top-of-the-line offering to our loyal consumers who are young, ambitious and always on the move. We are pleased with the brand story that Fountainhead MKTG wove and introduced at the launch of the brand. We are elated to have collaborated with a team that understood our brand and delivered exactly the experience we wanted."
Fountainhead MKTG, from Dentsu Aegis Network, conceptualised & directed the launch of EEKEN, the newest brand from the house of Paragon.