Lodha Luxury Unveils its Private Members’ Club with a Showcase of Balmain’s 2020 Collection

by  EVENTFAQS Bureau Industry Watch | January 22, 2020 | Press Release

Lodha Luxury Club Saint Amand

Lodha Luxury, a collection of rare and exquisite residential properties in India and around the world, launched their exclusive Private Members' club, Club Saint Amand on January 15th, 2020. Going beyond just real estate, Lodha Luxury reaches further into the category of a global luxury lifestyle brand by viewing all aspects that celebrate the fine art of luxury as an all-encompassing experience. The unveiling of the club furthers the brand’s commitment and obsession to provide truly unique experiences to their patrons alongside their landmark properties and impeccable hospitality. 

The World Towers, a development of the Lodha Group is located at the Mumbai Mile and offers life that is only for a select few. Packed with wonder and activity – from incredible design, breath-taking spaces, cultural experiences, and sports and recreation, to unending entertainment, luxury hospitality, essential rejuvenation, and a social community, The World Towers is a world built for people who want it all and want the best.

The evening saw Mumbai’s elite, society tastemakers and social influencers enjoy a special fashion showcase of French luxury fashion house Balmain’s 2020 Spring-Summer & Resort collection. Club Saint Amand is situated at the 44th level of World One at The World Towers.

Presenting the fashion house Balmain in India for the very first time, the special preview saw a selection of 18 couture pieces from their latest collection. With access to rare experiences, exclusive privileges, and ultra-niche partner programs, Lodha Luxury Members Club offers its guests membership to Lodha luxury Members Club - a global membership with a unique and unrivaled proposition meant only for the chosen few that includes exclusive experiences, access to curated events in the world of art, fashion and culture and partner discounts to several luxury brands. 

Mansi Saxena, AVP -  Head Marketing, Lodha Luxury said, "As a brand, we have built ourselves on three pillars which represent the fine art of luxury living, the third of which is ‘luxury that is experienced’- the concept that luxury shouldn’t be bought, but experienced. Club Saint Amand is a representation of delivering on that third pillar – a space where residents of Lodha Luxury can ‘experience’ deeply personalized service and unrestricted access. Furthermore, with the launch of the club, Lodha Luxury is redefining expectations and setting new benchmarks when it comes to residential luxury in 2020."