Ruder Finn Wins the Communications Mandate for Harley-Davidson in India
by EVENTFAQS Bureau Marketing | January 20, 2020 | Press Release
Ruder Finn Harley-Davidson India
Ruder Finn recently won the communications mandate for Harley-Davidson in India. Harley-Davidson made inroads into India in 2009 and today has an exhaustive dealer network of 33 dealerships across 27 cities.
Ruder Finn will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others. The new alliance will also include the agency working in tandem with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand.
Atul Sharma, Managing Director India, Ruder Finn said, “We are excited to partner with Harley-Davidson in India – one of the most legendary motorcycle brands across the globe. With interesting avenues such as the Harley Owners Group® (H.O.G.), zonal rallies and other high-decibel engagements, the brand has trailblazed its way to set the trend for brand aficionados. Even as the automotive market remains under duress, we look forward to being brand storytellers for Harley-Davidson in India. This is a ride that we, at Ruder Finn, are extremely thrilled about!”
Ruder Finn will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns.