The Think Tank Entertainment Executes 2nd Successful Launch for The Adhiraj Group

Marketing | December 20, 2019 | Press Release

The Think Tank Entertainment CIDCO Convention Centre The Adhiraj Group

Adhiraj Group launched its International Living Destination Project Codename Capital City in Kharghar. The Channel Partner (CP) meet event was held on November 19th, 2019, at the CIDCO Exhibition Centre in Vashi and was organised by The Think Tank Entertainment (T3) team. 

T3 team constructed the mammoth stage, construct the manifestations and the art installations. The team worked on a custom animation to be played on the screens by the registration desks as well as on the humongous screen on the stage.  

The features of the event revolved around the 5 “C” concept of the township-Capital District, Capital Park, Club Elysium, Capital Residences and Capital Street. The T3 team had five large “Cs” installed as Art Installations with complimenting manifestations. 

The T3 team had an I- Pad magician who enthralled the crowd. The team also constructed 4 life-size Jenga setups resembling the swivel structure of the buildings of the township.  An Anti- Gravity Photobooth was placed which created an illusion of a tilted room wherein the CPs came and got themselves clicked. The audience got to experience visuals of the launch on a massive LED wall (25ft x 45ft). 

T3 team organised a motor bike with cold pyro blasts which had the final price board covered in a white veil that was pulled to the stage.

Neelabh Verma, Senior Vice- President, Sales & Marketing, Adhiraj Group, said, “Abhishek worked with us as the event manager for our channel meet that we had planned recently. I was very impressed with the ideas that he and his team bring to the table. What is even better is the execution of those ideas. He and his team can be relied upon to pull off these large events, glitches free in crunched turnaround timelines. It was a pleasure doing business with Abhishek and T3 and wholeheartedly recommend him.”  

Shouvik Sarkar, The Marketing Consultant of The Adhiraj Group - “I’ve often seen substantiation of how efficient, deliberate and smart an organisation is, driven by its founder member/s. Think Tank, with whom we recently delivered 1500-member Channel Partner Meet at the CIDCO Exhibition Center, stands testimony to that. Abhishek was hands-on, with a meticulous team of over 40 associates, the process, methodical, and the end result is stunning. The process usually demonstrates insight into probable outcome and to which extent, would recommend The Think Tank Entertainment, for any large-scale events which need an end to end professional curation and execution. Job well done and am sure, the organisation will go and the places. I wish Abhishek and Team Think Tank the very best.” 

Abhishek Mazumder, CEO, T3 said “Working for a client for whom we have executed brilliantly before is a big problem! How do you perfect perfection? We have to put in more and deliver much more than envisaged. Our customization was in every detail, right from home screen animation to the incentive ladder animation. This was no less than a Megastar Concert as we stayed true to the client’s brief, who wanted his price to be the Celebrity. The cheer of the crowd and the applause ensured that we got a striking impression for the Price Reveal in the end.”


The Channel Partner (CP) meet event was held on November 19th, 2019, at the CIDCO Exhibition Centre in Vashi and was organised by The Think Tank Entertainment (T3) team.

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