Amrita Kumar Promoted as the CEO of Candid Marketing

Industry Watch | December 19, 2019 | Press Release

Candid Marketing

Candid Marketing, India’s largest and most experienced brand activation agency promoted Amrita Kumar as the CEO of the company.

Amrita joined Candid in 2001 and has gone on to become a Managing Partner and a Director on the board of the company. She has been at the forefront in recreating Candid over the past 5 years into a storytelling, technology and digital media based Brand Activation & Experiential Marketing powerhouse.

Candid Marketing turned 24 this year on August 15th and has been steadily growing on its success over the years working with clients and brands like Bumble, Uber, Cadbury, HDFC Bank, Godrej, William Lawson’s, NBA, Disney, Dyson, Sony TV, Kotak Mahindra Bank, Bacardi, Zespri, Hyundai, Oakley, Colgate, Coca Cola, Danone, Dunkin Donuts, Google, ITC, Star TV & Microsoft.

Speaking on this development, Atul S. Nath, Founder & MD, Candid Marketing said, “With 2020 literally round the corner, it’s time for rededicating ourselves to our future, we’ve worked with some of the biggest brands for all these years, created so many fans along the way, world-class innovative activations that our competitors talk about, and won so so many awards that it became boring. It is now time to start a new chapter of growth with Amrita at the helm. I wish her the best for the next 24 years of Candid’s history!”

Amrita Kumar commented, “Over the past 18 years or so, brand activation & experiential marketing has grown from a “not sure we need it” to “what more can we do?”. The Power of activation & experiences in effectiveness for communicating a story to a person is undeniable. With technology and integration of digital, it has further found a multiplier which helps not only in creating & executing the most exciting ideas but the amplification of the same. I have been privileged to be part of this journey through Candid and am so looking forward to the next couple of years where I see storytelling, data, technology & digital media push the boundaries not only in creativity, but also in accountability in terms of ROI in the business.”


Candid Marketing, India’s largest and most experienced brand activation agency has a new CEO in Amrita Kumar.

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