adidas Originals Celebrates the Launch of its New Store in Delhi

Marketing | December 6, 2019 | News

Adidas Select CITYWALK Saket

adidas Originals, sportswear brand celebrated the launch of its new store in Delhi’s shopping hub – Select CITYWALK Saket. The adidas Originals store launch event witnessed unmatched energy as 1000’s of consumers and shoppers engaged in a wide range of experiential & consumer-centric activities. Taking hype sneaker culture a notch higher, one of the most coveted sneakers from the adidas + Kanye West Yeezy Boost series – the YEEZY BOOST 350 V2 in the colorway Black was also launched exclusively at this new store.

Day 1 of the celebration was marked with the comeback of the YEEZY BOOST 350 V2 BLACK,  from the iconic collaboration between adidas and Kanye West. The colorway that created frenzy worldwide and had taken sneakerheads by a storm in India too during earlier launches, was reintroduced just in time for Black Friday on November 29, 2019. 

Day 2 of the launch celebration encompassed an array of exciting activities that took the excited shoppers completely by surprise! A never seen before activity called ‘Rob The New Store’ thrilled consumers as they could partake in the ultimate heist to select and win products on display at the store within a stipulated time period. The next activity ‘Shredding the Past’ had shoppers replace their on-feet kicks with a crisp new pair of adidas Originals sneakers. Consumers also tried their hands at the ‘Claw to Cop’ machine and won cool adidas Originals merchandise. 

The engagements witnessed full-house participation with fans queuing up from 7:00 AM to register themselves for these activities. Scaling the entire experience to a euphoric level, the celebration ended with a surprise confetti blast as 1000s of coupons rained from the ceiling and shoppers in the mall tried their luck in grabbing numerous vouchers including an exclusive golden ticket – where a lucky consumer won a once in a lifetime opportunity for a Year-long supply of shoes from adidas Originals!

adidas Originals, sportswear brand celebrated the launch of its new store in Delhi’s shopping hub – Select CITYWALK Saket.

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