Design2Events Executes the Media Launch of Kay Beauty
by EVENTFAQS Bureau Marketing | November 27, 2019 | News
Design2Events Kay Beauty Nykaa.com J.W Marriott, Mumbai
Design2Events conceptualized & produced the media launch of Kay Beauty, Katrina Kaif’s beauty brand, in partnership with Nykaa. The launch event was held at J.W Marriott, Juhu, Mumbai that was attended by over 250+ guests which included lifestyle bloggers, influencers & media.
Kay Beauty was created by Katrina with a vision to deliver long-lasting, ultra-glam makeup products that also care for the skin. She’s taken all her knowledge from her years of experience, all the tips and tricks she learned from experts, and packaged them into these ranges so that customers can easily recreate trends like Perfecting The 3D Lip, The Art of Sultry Eyes and Natural Ombre Brows.
Hosted by Kusha Kapila, the launch event showcased a special film directed by Zoya Akhtar that brought together women across very professions to highlight the message that beauty is really about you - starring Saina Nehwal, Nayanthara, Kusha Kapila & Raja Kumari.
An experiential zone with live makeup stations let the bloggers experience & try the wide array of high-performance face products. One on One Zones with Product CDU’s were created for all the media & television interactions. For the meet & greet Session, selected few fans got to meet & click selfies with Katrina Kaif.
Design2Events conceptualized & produced the media launch of Kay Beauty, Katrina Kaif’s beauty brand, in partnership with Nykaa.