Fountainhead MKTG Conceptualizes & Manages UltraTech’s Ek Junoon Ek Jashn

Business Events | November 19, 2019 | Press Release

UltraTech Fountainhead MKTG Eka Arena by TransStadia, Ahmedabad

UltraTech, India’s No. 1 Cement Company presented yet another mesmerizing edition of Ek Junoon EK Jashn where the Stockists and Dealers of Gujarat were felicitated on the magnificent stage followed by a star studded performance at the Eka Arena by TransStadia, Ahmedabad on November 14th, 2019.

The event was conceptualized & managed by Fountainhead MKTG from the Dentsu Aegis Network. 13,000 key stakeholders inclusive of stockists, dealers logistic partners, C&F agents, travel partners, etc. attended the show. An interactive mobile-based app was created, which provided all updates for the event. The app provided multiple engagement activities, prior, during & post the show. Ashish Ansingkar, Assistant General Manager - Business Development, West, UltraTech spearheaded the effort from the UltraTech team. The event also set a record in the India Book of Records with the maximum number of people singing Karaoke together.

Karan Shah, Group Head - BD & CS shared, “Ek Junoon Ek Jashn, is one of India’s largest felicitation gathering of dealers at a single event. To cater to 13,000 attendees, we planned the event to ensure that the theme was experienced as personally by every person as possible. This showed through the event at several points but especially so when we brought everyone together to create the record for the India Book of Records. Our focus was to meticulously plan the security & crowd management given that the audience included dealers and their families & people across all ages.”

The show was hosted by Lipi Goyal & Jai Bhanushali. Over 200 winners were felicitated at the event. The Kings United, Shalmali Kholgade and band set the stage on fire with their performances. The energy of the evening was propelled to a whole new level, fuelled by a live set from the musical duo Vishal-Shekhar.

Raju Anklesaria, Zonal Head – West, UltraTech, commented, “I give credit of this event’s success to the entire core team who were involved at every crucial step in executing a flawless show. We are glad that we could enhance the experience for our stakeholders by infusing digital technology at multiple touchpoints. In addition, it is very crucial to have the right event partners for any show. We are glad to have partnered with Fountainhead MKTG, who are extremely passionate about their work.”

Rohan Salvi, Senior VP - BD & CS, Events (West), Fountainhead MKTG, comments “We have been working with UltraTech for over 6 years. We understand the brand and their requirements and ensure that with each event, we deliver a special show. We thank the team at UltraTech for always trusting us with our ideas & having faith in our work.”

UltraTech, India’s No. 1 Cement Company presented Ek Junoon EK Jashn at the Eka Arena by TransStadia, Ahmedabad on November 14th, 2019. The event was conceptualized & managed by Fountainhead MKTG.

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