adidas and Real Kashmir FC Together Unveiled the Club’s 2019-2020 Home Jersey

by  EVENTFAQS Bureau Marketing | November 15, 2019 | News

Adidas Real Kashmir FC The Oberoi, New Delhi

adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans of the club. The club, which played in the I-League for the very first time last season, attracted an audience in both home and away games across the country, becoming one of the loved clubs across India. The event was held at The Oberoi, New Delhi on November 12, 2019. Cheil India was the creative agency and the event was managed by CS Direkt.

adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known. Unveiling the new season jersey, adidas has dedicated this season to the ‘UNREAL FANS OF REAL KASHMIR’. The new season jersey has ‘Create. Believe. Inspire’ written on the neck at the back, inspiring every individual to make a difference in their game, life, and world. 

Manish Sapra, Senior Marketing Director, adidas India, “Our partnership with Real Kashmir is an essential part of the brand living it’s Core Belief that Through Sport, We Have the Power to Change Lives. With this launch of the new home jersey, we are celebrating this belief with fans who have shown their love and support for the club. This jersey is made for all those Unreal Fans who not only watch football but believe in the higher purpose of sport.”

Sandeep Chattoo, Co-owner of Real Kashmir F.C, said “adidas and the snow leopards share a belief that sport has the power to change lives. Among other things, this power has inspired the youth and put football at the center of conversations on Kashmir. It has garnered us a mammoth fan base that we could not have imagined. We are thrilled as, with this support, we are sure that we can go on to win the League”.