The Max Partners with All India Football Federation to launch the FIFA U-17 Women’s World Cup Emblem

Entertainment | November 5, 2019 | Press Release

FIFA U-17 Women’s World Cup Tribes Group DDB Mudra Group The Gateway of India, Mumbai

The Max partnered with the All India Football Federation to launch the FIFA U-17 Women’s World Cup INDIA -2020 emblem on November 2nd, 2019, exactly a year before the tournament kicked off in India.

The MAX - a joint venture between Tribes group and DDB- was mandated to create an iconic event- to announce the arrival of a tournament of this magnitude.

The Gateway Of India was a fitting choice to reveal the emblem, a private event that would host dignitaries from India as well as around the world.

Gour Gupta, Managing Director Tribes Group said, “This was a one month long endeavor to create something spectacular, a journey that wasn’t easy due to the weather conditions prevailing in Mumbai, but we delivered”

Gupta, who owns the brand The Max, mentioned, "We are in the business of creating unforgettable experiences, this emblem launch will surely be remembered for a long time to come"

On November 2nd a closed event took place at the Gateway of India, which hosted dignitaries like the Kiran Rijiju, Hon’ble Sports Minister of India; Praful Patel, President, All India Football Federation; Sarai Bareman, Chief Women's Football Officer for FIFA, and a host of other Athletes, who took to the stage with inspirational words about the power of sports and the power of women in sports within the country and around the world.

The emblem was launched by Rijiju, Patel and Bareman through a 3D Mapping projection created for the event, which showcased the story and the coming together of the emblem. The Gateway Of India took on the colour of the FIFA U-17 Women’s World Cup.

Post the launch, selected dignitaries and guests were led to the media hangar for a detailed press briefing session. This media centre was constructed overnight at the venue due to the untimely rains.

Sanjay Shukla, COO, The Max said, “This was a historic moment that we are proud to associate with, curating an unforgettable experience and telling a story has always been our prerogative and this is a fitting example of that”

The Max partnered with the All India Football Federation to launch the FIFA U-17 Women’s World Cup INDIA - 2020 emblem on November 2nd ,2019.

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