Pentagon Events Executes Jio MAMI Film Festival with Star in Mumbai

Entertainment | November 4, 2019 | Press Release

Jio MAMI Film Festival JW Marriott Balgandharv Rang Mandir Bandra Pentagon Events

The Mumbai Academy of Moving Image (MAMI) is a public trust that organizes the annual international film festival in Mumbai known as the Mumbai Film Festival. Actress Deepika Padukone is the new chairperson of the trust. The Jio MAMI Mumbai Film Festival with Star is an inclusive movie feast. 

It showcases the latest cutting-edge, independent cinema – art house fare alongside genre movies from Bollywood and Hollywood and cult international movies with a goal to nurture and ignite a passion for movies.

MAMI Movie Mela 2019 was organised on October 13th, 2019 and MAMI Mumbai Film Festival Opening Ceremony was held on October 17th, 2019 at Balgandharv Rang Mandir Bandra. MAMI Mumbai Film Festival Closing Ceremony was conducted on October 24th, 2019 at JW Mariott Juhu.

Excellence in events meets cinematic brilliance. As the official event partners, Pentagon Events and Activations Team brought to life the 21st edition of Jio MAMI Mumbai Film Festival with Star. To work closely with the management and stakeholders on business planning, expansion and growth trajectory. Identify new business opportunities across various industries to increase the revenue generated in the region within the realms of communication and experiential marketing. 

Assess and define the business challenges faced by the client and define short term as well as long term strategy along with an execution model based on integrated communication and experiential platform. Shape and administer the teams, collaborate and govern the regional partners and alliances and consolidation of resource allocation to ensure task accomplishment and effect the desired ROI. 

Establish, influence and maintain relationships with stakeholders across the value chain with utmost priority. Deliver calculated and appraised returns by adopting sustainable and scalable models. Also, manage at overall execution for all three events as well as screenings across all PVR theatres for 10 days.

Khushbu Vaid, Director, Pentagon Events, said, “Creating marvelous experiences by curating an excellent line up of movies as an entity is something Jio MAMI Mumbai Film Festival with Star has interwoven themselves into doing beautifully. And, it's been 5 years we've been a part of this event. We didn't even realise that! We add our own magic to this event by making it prime to perfection. Thanks to Smriti and Anupama who have been the pioneers of this festival keeping us motivated all the time. We always give our best to them. We feel like we're part of the team and look forward to this association year on year!”

Smriti Kiran, Artistic Director, Jio MAMI Mumbai Film Festival with Star said, “The team at pentagon is hungry and excited about taking on new challenges. Khusbhu and Riyaz run a well oiled, super-efficient ship. They are open to feedback and make you feel like you are the only partner on their roster. Working with them never feels like you are working with an outside agency. These qualities make them unique and invaluable.”

As the official event partners, Pentagon Events and Activations Team brought to life the 21st edition of Jio MAMI Mumbai Film Festival with Star.

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