AVS India Curates & Executes Setups for Puma, Volini Maxx & Tata Motors at ADHM 2019

Entertainment | October 24, 2019 | News

AVS India Airtel Delhi Half Marathon Puma Tata Motors Volini Maxx

Airtel Delhi Half Marathon (ADHM) has now become synonymous with thrill and energy. Over 40,000 runners participated and defied the slothful slumber on a Sunday morning and showed up at the ADHM 2019. People from all walks of life ran and the ambiance reeked of high-octane energy. ADHM is promoted by Procam International.

It was AVS India’s 5th year in a row at the ADHM 2019 and they were stoked to serve 3 brands with immense ease. With Puma being the Ignited by Partner, Tata Motors (Harrier Dark Edition) was Driven By Partner and Volini Maxx being the Recovery Partner.

From activating and engaging the runners Warm up at Puma Hybrid Warm up Zone, Motivate them at Tata Motors Harrier Dark Edition Cheer Zone at Rajpath, and helping them Recover at Volini Maxx Recovery Zone and not the least, easingthe runners at Cool Off Zone where Tata Motors gave them memories of their achievement in the form of pictures with their timings & Puma gave various gifts at the Hybrid Rebound Challenge, along with giving away sliding comfort of the Hybrid Zone.

During the BIB Collection the participants of ADHM enjoyed the Volini Maxx’sInstant Climbing Wall Challenge and Tata Motors' Interactive cycling installation with LED lights, to Unleash the Dark.

AVS India curated and executed:

  1. Get Active Expo – 3 days from 17th – 19th Oct 2019 – where runners came to collect their BIBs
    1. Volini Maxx

Runners participated in the Climbing Wall Challenge, and were gratified with a free Volini Can, on their completion in 30 seconds. Over 1800+ participants took this challenge with 300+gratified.

  1. Tata Motors

Apart from Harrier Dark Edition display with Selfie Opportunities, the Runners participated in the Interactive cycling installation. The challenge was to light up the characters of the #UNLEASHTHEDARK within 60 seconds, and were gratified with a Scaled Model of Harrier, on their completion. Over 1200+ participants took this challenge with 100+gratified.

  1. Race Day
    1. Puma Hybrid Warm Up Zone

Before every run, a warm up session is must. At this zone Ayesha Billimoria along with Puma trainers engaged over 15000+ runners at the warm up session. Anchor Clince Varghese and Fastest woman alive Carmelita Jeter shared insightful tips with the runners and motivated them

  1. Tata Motors Motivational Zone

Our Punjabi Dhol Group along with cheering team, cheered and engaged over 18000+ runners at Rajpath.

  1. Volini Maxx Recovery Zone

Dr Rizwan Khan, along with is team of 150+ physios recovered over 19800+ runners instantly. Anchor Clince Varghese and Fastest woman alive Carmelita Jeter delighted the runners.

  1. Puma Hybrid Rebound Zone

A special Hybrid Rebound Zone was created at the cool off zone, where over 3000+ runners experienced the rebound effect of the New Hybrid Collection. 30+ winners were gratified with Puma merchandise, who participated in the Rebound challenge (Trampoline).

  1. Tata Motors Cool Off Zone

Another cool off zone where over 3000+ runners took away their memories of achievement with timing, in form of the real picture.

For the runners this was a 4-day event (3 days BIB Collection & 1 Race Day), whilst for AVS India it took more than 15 days from planning, ideating and executing to deliver great experiences of technology, design, culture, for the brands.

It took them

  • 15 days for pre-planning
  • 5 days for On-Site productions
  • 3 days for the Get Active Expo
  • 1 day for the Main Event

They are extremely proud of the fact that despite such huge turnaround, everything was executed with immense ease; they went through grueling preparations for the event, had sleepless nights but they didn’t falter by even a whisker. Over 20,000 people attended our various set-ups and we couldn’t have been happier.

Even though this year was their fifth year in a row at the ADHM 2019, there’s always a sense of bewilderment. They were serving giants like Puma, Tata Motors and VoliniMaxx (Sun Pharma) and these brands have long been avowed for their credibility. When they serve brands of international repute, there’s always an uncanny pressure, despite making the best preparations possible they had their apprehensions. It was only after the event was concluded they realized how smoothly they pulled it off, energy and zeal exhibited by people was a testimony to it.

AVS India has constantly explored new horizons within and outside the realm of our work, they have worked with brands from diverse segments and Airtel Delhi Half Marathon too tested our tenacity but they are glad that we were able to respect the faith that was reposed in by their partners.

Ajay Vadhvani, Founder, AVS India said, “Sun Pharma, Tata Motors and Puma all three brands have a very strong brand presence in India, and their association with running is over more than a decade. We designed, curated and adapted as per the respective brands ideology. From closely working from brands perspective to delivering great experiences at each location. It was an absolute pleasure for us at Ajay Vadhvani Solutions to work and make this event a resounding success. I personally thank the Brands who gave us this opportunity to deliver exceptionally well. Not the least my entire team of 23 at AVS, my Partners & Vendors and Procam Team for helping us execute everything beautifully.”

AVS India is an experiential marketing agency, based out of New Delhi in India servicing the world. They create experiences at the intersection of technology, design, culture, and brands. They help brands build loyalty, authenticity, and love. A company of passionate workaholics. They enjoy crazy deadlines, challenging executions, timely deliveries and providing enterprising solutions. They believe in Out of the box thinking!

AVS India is an experiential marketing agency, based out of New Delhi in India servicing the world. It was AVS India’s 5th year in a row at the ADHM 2019 as they served 3 brands with immense ease.

Photo Gallery

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