Mahindra Group Announces India's First Drive-a-thon Festival ‘Mahindra Open Drive’

Entertainment | October 18, 2019 | Press Release

Mahindra Group Mahindra Open Drive

The Mahindra Group has announced the debut of an exciting new cultural outreach initiative called ‘Mahindra Open Drive’. This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a music and food festival on November 8-9 in Goa.

Destined to be a thrilling and inspiring journey festival to Goa where the camaraderie begins from the drive itself, Mahindra Open Drive festival aims to bringing together people from diverse cultural backgrounds to form a tribe of goodness and celebration whilst also being able to contribute to a good cause.

According to Jay Shah, Vice President, Cultural Outreach, Mahindra Group, “Mahindra Cultural Outreach offers an opportunity to celebrate life with its newest festival – the Mahindra Open Drive. This has been conceived for the city goer who needs to break away from the humdrum for a weekend filled with adventure, music and positive vibes. While the ”drive” refers to the suggested way to come to the festival it also refers to the positive emotion of being motivated to do good, to be driven”

With pitstops along the way (from each of the 5 cities of origin) that contain stimulating activities to the final culmination at the two day culture fest in Goa, the event has a deep humanitarian spirit at its core. The festival centers around music, arts and culture to engage audiences and allow them to experience celebrate innate human goodness through story-telling and entertainment. It will also comprise of a souk – showcasing local artisan-crafted products, an exhibition of Goa’s culture, performances by international artists, installation artists, and a local and international cuisine feast. 

The festival will feature a mix of international and local artists including headliners ‘Chico and The Gypsies’ who would accompany world and folk music sensations Raghu Dixit, Harouna Samake, Brooklyn Funk Essentials, and Nikhil Dsouza. This eclectic mix of artists will embody the soundscape of the festival and complement the culture and ethnicity of Goa as a community. 

The festival will be preceded by fundraising initiatives through which festival-goers can pledge monetary aid to a cause they believe in and draw attention to NGOs and partner organizations actively involved in making a difference. This can be done by raising funds or donating to one of the 20 partner NGOs spread across various causes. Essentially, the fundraising is intended to support causes like Education, Healthcare, Safety, Livelihood, Environment and Rights & Inclusion.

Speaking about Mahindra Open Drive, Anand Mahindra, Chairman, Mahindra Group said “While the automotive industry is seeing changing ownership models for personal mobility, it is our belief that vehicles used to enjoy drives and the open outdoors will always be in demand. Families, groups of friends or individuals will always want to take a break from their hectic lives and head out into the countryside. It is this aspect of mobility we had in mind while conceptualizing Mahindra Open Drive”.

The drive will be a thrilling and inspiring journey to Goa that embodies a sense of camaraderie, bringing together people from diverse cultural backgrounds and bonding them through stimulating local cuisine and enroute activities. With a fully equipped car service team available at regular pit stops and F&B amenities, Mahindra & Mahindra is offering a safeguarded experience to participants of the drive."

As for the entries, Mahindra Open Drive is one of a kind festival where you have to earn an invite. This can be achieved by buying donor passes – with the contributions going directly toward one of the partner NGOs chosen by the festival-goer.

Supporting Mahindra is their official philanthropy partner for this initiative- United Way Mumbai – an establishment whose fundamental objective is to bring together individuals, companies, NGOs and government agencies to enhance community conditions with deeds that go beyond short-term charity.

Speaking about associating with M&M Ltd. for the Mahindra Open Drive, Jayanti Shukla, CEO of United Way Mumbai said, “Mahindra Open Drive gives the socially conscious generation of today a platform to convene and support causes while they enjoy the process and celebrate the successes of our real heroes, the diverse NGOs who are partnering with us at the event. United Way Mumbai has been associated with numerous innovative community impact projects, and it is exciting for us to be a part of an event that is fun yet with a strong element of giving back to the less privileged”

This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a music and food festival in Goa.

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