Brandwidth Events Manages the Philips OneBlade Launch with Brand Ambassador Virat Kohli

by  EVENTFAQS Bureau Marketing | October 4, 2019 | Press Release

Brandwidth Events Philips OneBlade Philips The Westin Oberoi Mall, Mumbai

Brandwidth Events managed the launch of Philips India’s Latest Male Grooming Product – OneBlade on July 29th 2019. The event started with a Meet and Greet session of Philips retailers and Brand Ambassador Virat Kohli at The Westin, which was followed by the Media Launch at Oberoi Mall, Mumbai.

For the Meet & Greet session, the guests were the selected retailers of the Philips products who got the chance to meet, interact,and click photographs with Virat Kohli. The session started with the zealous entry of MC Kanishk Parmar. Post a chat session between Mr. Gulbahar Taurani, the president of Philips personal health Indian sub-continent and the retailers, Virat Kohli took the stage and had a one-on-one session with Mr. Taurani.  The event flowed towards the next level as the retailers interacted with Virat.

The inspiration for the event was the popularity of the brand and the charisma of Virat Kohli; everything was designed as per the inspiration. The standees at the Meet & Greet venue was one of the best examples of it. As a part of the pre-event, Brandwidth also managed the logistics of the Philips retailers, right from their flight bookings to the accommodations.

Rajat Vats, Client Servicing Director, Brandwidth Events Pvt. Ltd. said “When you are working with a brand as popular as Philips, its challenging! We have to make sure that the popularity of the brand meets the expectations of people. But when this also involves the brand ambassador, our Indian cricket team captain, Virat Kohli, everything is multiplied by 1000.  It was a complete privilege to work with the team and to pull off an event that saw a mall full of people going crazy to experience the new One Blade. The enthusiasm and energy shown by the team made this event a memorable one.”

The event did not end with the Meet & Greet session as there was the launch of the Philips One Blade in the Oberoi Mall. The activation also witnessed the launch of Philips One Blade by the Brand Ambassador Virat Kohli along with the Philips President Mr. Gulbahar Taurani. Matching the zest and zeal of the audience, Virat Kohli himself demonstrated the features of the One Blade.  

Virat also engaged with the audience by inviting selected ones on the stage and giving them a chance to use the blade and win the One Blade gifts. As Virat took off the stage, the audience were given the chance to try the engagement zones. There was anti-gravity photo op area, and one salon where the audience can try the One Blade. MC Kanishk Parmar maintained the audience’s excitement throughout the activation.