Left to Right Vivek Raina, Director- Believe India_ Warren De Sylva, CCO- Believe Entertainment_ Sylvain Delange, Director APAC LATAM-Believe_ Subrama

Believe Expands Reach in India’s Live Music Market - Acquires Entco

by  EVENTFAQS Bureau Industry Watch | September 19, 2019 | News

Believe Entertainment Entco Media

Believe, the technology and artist services company announced that it has acquired Entco, an Indian live music production company. Entco was founded by Subramanian Iyer, Managing Director, and Warren de Sylva, Creative Director, who will both continue to run operations under Believe.

Entco will be rebranded as Believe Entertainment, to be based in Mumbai, where it will closely align live music experiences for brands and consumers with Believe’s growing music distribution, label services, and artist services operations in the market.

Believe Entertainment will build on Entco’s position as an established player in the industry, with a legacy of award-winning live experiences, music festivals and concerts, led by experts in the field of live music entertainment and branded content, the company has offered a platform of services that include digital content, live performances and sync opportunities.

“Subramanian and Warren have uniquely brought live music experiences that bring artists, brands, and consumers together, e have been growing quickly to a leadership position in the Indian market, and with Entco’s expertise, Believe will have unparalleled ability to help creators in India build audiences, careers and revenue opportunities,” said Denis Ladegaillerie, CEO, Believe.

“Warren and I created a business we are proud of and the acquisition is a testament to the amazing work of our team, this strategic move will bring our artists and brands unprecedented access to the expertise and scale of Believe’s 44 global offices and more than 1,000 professionals,” said Subramanian Iyer, Co-founder and Managing Director, Entco.

“Our vision is to inspire audiences through extraordinary live music experiences and this new step is the perfect opportunity for us to scale up and expand our offering, Believe will amplify what we’re able to provide through the power of one of the true global leaders bringing together technology and services to connect audiences with music,” said Warren De Sylva Co-founder and Creative Director, Entco.