Adidas Launches a New Athletics Franchisee, the VRCT Jacket in India

Marketing | September 16, 2019 | News

Adidas DLF Promenade, New Delhi Few More Steps

Adidas has launched a fresh new athletics franchisee, the VRCT jacket, a canvas of self-expression & individuality. The launch event was executed by Few More Steps at DLF Promenade, New Delhi on September 13th, 2019. 

The launch of the VRCT jacket saw Swapna, Dipika and Simranjit lead a panel discussion where they spoke about their journey not only as athletes but also emphasised on staying true to themselves, which has played an important role in their success. 

Being proud of her imperfections, Swapna Barman, Indian heptathlete said “Embrace your flaws and wear them like an armour so no one can use them against you. I believe my imperfections have been my biggest motivation to succeed. I’m so happy to be working with adidas on the adidas VRCT jacket that allows me to own and celebrate by imperfections.”

Present at the launch along with adidas ambassadors, Manish Sapra, Senior Marketing Director, Adidas India, said: “Adidas has always inspired athletes through products and campaigns. Today’s youth, whom we refer to as creators, are looking for various avenues to express their creativity and individuality. Through the VRCT jacket, we are providing the youth of today a platform to show what they stand for.”

Adidas extended an opportunity to consumers to become true creators with a specially curated evening with collaborators from various genres, celebrating individuality and self-expression. The consumers also engaged with a special ‘WeRepresent Zone’ where they customised their badges and got a chance to wear them on their VRCT jacket with pride.

 

Adidas has launched a fresh new athletics franchisee, the VRCT jacket, a canvas of self-expression & individuality. The launch event was executed by Few More Steps at DLF Promenade, New Delhi.

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